Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
That’s Not My Name, Starbucks.
Fake Starbucks Names.
If you've never suffered repeated victimization at the helm of the Starbucks barista, perform a quick search on Tumblr—that’s all it takes to recognize that spelling peoples’ names correctly isn’t exactly the coffee giant’s forte.
Perhaps it may surprise you to learn that the company’s corporate communications team has a far greater mastery of the English language than the morning mudslingers at many of its locales.
This is according to a blog post by Marketing magazine
, in which John Reynolds’ hails the coffee giant as a master of the press release. Even in the wake of the brand’s somewhat recent tax-avoidance scandal in the U.K.
, its charitable initiatives have garnered positive coverage thanks to a “remarkably effective PR machine.”
Starbucks also brews up remarkable surroundings for stimulating professionals of the creative persuasion. Similarly, BuzzFeed
provides a glimpse at the inspiring workplaces of 40 of our most famously imaginative public figures
, including Mark Twain, Georgia O’Keefe, and John Lennon.
For professional photographers, an inspiring workplace could be found anywhere. Community managers, on the other hand, have to be more resourceful, and thus, require all the help they can get. Offering a rudimentary tutorial, Chris Badders shares with Ignite Social Media’s blog
a set of basic photography skills for any social media manager.
RELATED: 3 incredibly useful photo apps for PR pros (none of them are Instagram)
Meanwhile, you’d be doing yourself and your brand a disservice by retaining any of the “unforgivable typography abominations
” compiled by Make You Ideas Art.
RELATED: 12 most overused fonts that can damage your brand
If and when readers make it past your font selection, will they pounce on you for writing incomplete sentences? The Week comes to the defense of fragmented text
. Contends James Harbeck:
“ … you need not burden your prose with extra words or convoluted constructions just for the sake of syntactic box-ticking.”
I’d trade an incomplete sentence for corporate jargon any day. If you feel so inclined, though, test your modern lingo savvy with this test from Scottsdale.com’s Startup Professionals blog
RELATED: Quiz: Can you define these 13 words?
Not one for tests? How about a contest? Fashion label Prada is asking entrants to a contest to write a story based on “the reality and its perception.” Reports Galleycat
, the winner not only receives 5,000 euros, but will also have the company distribute his or her story as an ebook.
Scrounging up stories on Twitter is the job of the social network’s first data editor. CNET introduces Simon Rogers
, the man tasked with finding the news buried within our tweets.
The story is easier to find for marketers. Simply pick up any of the three titles suggested by TrackMaven’s Marketing Intelligence
blog of current books marketers should read in 2013.
RELATED: 5 must-read books about the PR industry
From must-reads to a must-watch, if you thought “Mad Men” star Elisabeth Moss experienced her most pivotal career moment when cast in her now infamous Excedrin commercial
, that may only be because you didn’t recognize a young Peggy Olson as the budding star in 1995’s “Escape to Witch Mountain
” remake in which she played opposite Erik von Detten: (via The Huffington Post
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.