Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Oreo might consider itself milk’s favorite cookie, but after posting a picture to its Facebook page last weekend in honor of gay pride, it’s perhaps no longer the world’s most “liked.” Kraft Foods is in the midst of homophobic backlash by some of the 35,000-plus comments to the altered image of a cookie stuffed with layers of rainbow filling headlined “June 25 | Pride” and accompanied by the caption, “Proudly support love!” The Los Angeles Times reports, however, that the majority of the response was “decidedly positive” overall.

[Read: Kraft says breastfeeding Oreo ad never meant for public]

Oreo is sticking to its convictions unapologetically, but producers of the HBO hit series “Game of Thrones” couldn’t afford to after it drew criticism for impaling a prosthetic head in one of its episodes that inadvertently resembled George W. Bush. According to E! Online, the show’s creators have since altered the severed fake.

Speaking of HBO, despite having received a public lashing from media insiders and industry professionals who panned its new series “The Newsroom,” it looks as though the show is a hit, debuting to 2.1 million viewers. That makes it the third-best drama premiere in the network’s history since 2008.

A recent interview featured in The Globe and Mail with the show’s creator, Aaron Sorkin, in which he voices his disdain for online journalists and the Web, has also spawned a hit of another kind. I present to you the newest Tumblr sensation, “Hey Internet Girl.” (via Mashable)

Before we move beyond television, would you like to know who NBC is courting to replace “Today” cohost Ann Curry? Rumor has it that if contract negotiations between Curry and the network can be sorted out soon, Savannah Guthrie will fill the open seat next to Matt Lauer.

President Obama is still campaigning to keep his seat in the Oval Office and has once again shown off his melodic charm by way of YouTube craze barackdubs. And this time around, the “Preezi of the United Steezi” has swapped Carly Rae Jepsen for some Bieber Fever. He wants to be more than your President. He wants to be “your boyfriend.” Don’t tell Michelle.



“Don’t tell” is actually one of seven tips clients provided Advertising Age when it comes to pitching them new business. They want to be shown, instead.

Meanwhile, the city of London is showing respect to its British matriarch by electing to rename the Clock Tower—most commonly referred to around the globe as Big Ben—Elizabeth Tower to mark the queen’s 60th year on the throne.

That’s nice, but I bet the city of Boulder, Colo., could have come up with a better name. That’s if it truly is America’s most creative city, a notion that The Denver Egotist calls into question.

Anyone questioning which brand will be sponsoring next year’s Super Bowl halftime show can soon put their queries to rest: Sources are saying that Pepsi will return as title sponsor for the next four years.