Special Edition: Inside the winning campaigns of the PR Daily's Digital PR and Social Media Awards
The winners of the first-ever PR Daily Digital PR and Social Media Awards are diverse—they include a couple of nonprofits, one of the world’s largest automakers, several PR firms, a casino, an airline, and a bitchin’ kitchen.
Despite their differences, all of the winners share a common trait: They were bold.
Whether it was a tech company’s bold attempt to hijack its competitor’s conference or a nonprofit communicator’s bold reporting trip to the Horn of Africa, the winners reveal a courageous streak among PR and marketing people in the digital age—it’s a brave new world, and they’re not afraid to dive in.
PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital
here (pdf).
Thanks to everyone who took part in the awards—and thanks for being part of the
PR Daily community. Now sit back and learn why these winners finished at the head of a tight pack.
Want to see your hard work recognized? Enter PR Daily's 2013 Digital PR Awards!
Best Blog
Winner:
Caesars Entertainment
Honorable Mentions:
Adfero Group and American Airlines Cargo
Black Duck Software
Cook Children's Health Care System
Definition 6 and LexisNexis for Lawyers.com
Likeable Media
National Peace Corps Association
Sanford-Burnham Medical Research Institute
Best Community Manager
Winner:
Angelique Picanco for Nadia G's Bitchin' Kitchen
Honorable Mentions:
Applied Robotics, Inc.
BCV and InterContinental Hotels of San Francisco
MD Anderson Cancer Center
Best Content Marketing/Brand Journalism Site
Winner:
Adfero Group and American Airlines Cargo
Honorable Mentions:
Blue Fountain Media
CSC Global Brand and Digital Marketing
Forsythe Technology
Levick Strategic Communications
Nissan Global Media Center
Best Crisis Management
Co-Winners:
Spirit AeroSystems
Weber Shandwick and American Airlines
Honorable Mentions:
AMD Chesapeake Energy Corporation
Chevrolet - General Motors
Levick Strategic Communications
Best Digital Marketing Campaign
Winner:
Cramer and ableBanking
Honorable Mentions:
AMD C Squared Advertising and Ainsworth Engineered
HORN
Ignite Social Media, LLC and Chrysler Group
Informatica Corporation
Porter Novelli New Zealand and WilliamsWarn
PR Newswire Association and Apple Vacations
Best Digital Newsroom
Winner:
Just A Pinch Recipe Club
Honorable Mentions:
MWW and Nikon Inc.
TURKCELL
Best Digital PR Campaign
Winner:
The Clorox Company and Ketchum
Honorable Mentions:
Allrecipes.com and 360 Public Relations
AMD
Chesapeake Energy Corporation
Mullen and CENTURY 21
MWW and Bowling Proprietors' Association of America
RadioShack and Weber Shandwick
Best Email Marketing Campaign
Winner:
Noble Strategic Partners, Inc. and Smoke-Free Texas Campaign
Honorable Mentions:
Agri Beef Co. and Double R Ranch Co.
Earthbound Farm and Leereedy Xylem Digital
ICMA-RC
UT Southwestern Medical Center
Best Email Newsletter
Winner:
Hunter Public Relations
Honorable Mentions:
Coyne PR EvansHardy+Young, Inc. and National Honey Board
Regional Transportation District
Syracuse University College of Law
Ulteig Engineers, Inc.
Best Event or Stunt
Winner:
HORN
Honorable Mentions:
Chesapeake Energy Corporation
KB Home
Los Angeles County Museum of Art
MWW and Nikon
Ripley Entertainment Inc.
Best Google+ Site
Winner:
Children's National Medical Center
Best Government Social Media
Winner:
U.S. Department of Energy and Stratacomm
Honorable Mentions:
City of Regina
Regional Transportation District
UT Southwestern Medical Center and LifeBlue Media
UT Southwestern Medical Center
Best Location-Based Campaign
Winner:
World Vision
Honorable Mentions:
AMD
Matter Communications and Verizon Wireless of New England
Best Media Relations Campaign
Winner:
American College of Physicians
Honorable Mentions:
HealthStar PR and Conceptus, Inc.
Matter Communications and Pinhole Press
MWW and Bowling Proprietors' Association of America
MWW and Zumba Fitness
The Tech Museum
TrojanOne Ltd.
Best Microsite or Custom Website
Winner:
The Colorado Health Foundation
Honorable Mentions:
Adfero Group and American Airlines Cargo
Dana-Farber Cancer Institute
Southwest Airlines
Ultimate Software
UT Southwestern Medical Center and LifeBlue Media
Best Mobile App
Winner:
Waggener Edstrom and tenfour Agency
Honorable Mentions:
Borenstein Group, Inc.
City of Regina
LeapFrog Interactive and Texas Roadhouse
Regional Transportation District
Seminole Hard Rock Hotel and Casino Tampa
Xivic Inc.
Best New Website
Winner:
Levick
Honorable Mentions:
Blue Cross and Blue Shield of North Carolina
Just A Pinch Recipe Club
Rich Products Corporation
T.Y. Lin International
Waggener Edstrom Worldwide and the Shared Learning Collaborative
Weber Shandwick and MilkPEP
Best Relaunch or Redesign of a Site
Winner:
University of California, Berkeley
Honorable Mentions:
Cramer
KB Home
University of Massachusetts Lowell
Best Social Media Campaign
Winner:
The Clorox Company, Current, Matter and EQAL
Honorable Mentions:
AMD
Brandware Public Relations and Airgas Inc.
CRT/tanaka and Vibrant Rioja
GolinHarris and Nintendo of America
Identity and Children's Leukemia Foundation of Michigan
MSL China, MSLGROUP and Singapore Tourism Board
Best Social Media Director
Winner:
Shannon Zimmerman, Auntie Anne's Pretzels
Honorable Mentions:
Angelique Picanco, Nadia G's Bitchin' Kitchen
Joshua Landsberg, KB Home
Tim Baker, MWW Group
Best Social Media News Release
Winner:
AMD
Honorable Mention:
Weber Shandwick and American Airlines
Best Social Media Team
Winner:
KB Home
Honorable Mentions:
Access Communications
Auntie Anne's Pretzels
BCV and InterContinental Hotels of San Francisco
Chobani, Inc.
MWW
Norwegian Cruise Line
Best Use of Digital or Social Media for Media Relations
Winner:
MWW and McDonald's
Honorable Mentions:
Anaheim Orange County Visitor & Convention Bureau and Purry Communications Group
D S Simon Productions, Inc
GolinHarris
RF|Binder and Akerman Senterfitt
The U.S. Army and Weber Shandwick
Weber Shandwick and Unilever
Best Use of Facebook
Winner:
Scholastic Inc.
Honorable Mentions:
Backbone Media and Polartec
Edelman and True Value
Grow Financial Federal Credit Union
Mountain America Credit Union
Nawras (Omani Qatari Telecommunications Company SAOG)
Rachel Kay Public Relations
Weber Shandwick and American Airlines
Best Use of Pinterest
Winner:
Honda and RPA
Honorable Mentions:
Chobani, Inc.
MD Anderson Cancer Center
Scholastic Inc.
Best Use of SEO
Winner:
CRT/tanaka and The Federation of Quebec Maple Syrup Producers
Honorable Mentions:
Kimco Realty Corporation
LeapFrog Interactive and Sun Tan City
lotus823
Risdall Marketing Group and Allina Health
Risdall Marketing Group and CVS Flags
Best Use of Twitter
Winner:
Delta Air Lines
Honorable Mentions:
Angelique Picanco for Nadia G's Bitchin' Kitchen
BCV and InterContinental Hotels of San Francisco
Chobani, Inc.
Dixon Schwabl and Heritage Classic Foundation
EvansHardy+Young, Inc. and California Walnuts
R|F Binder and Scharffen Chocolate
TURKCELL
Best Video
Winner:
CRT/tanaka and Network Solutions, LLC
Honorable Mentions:
BECU and Colehour + Cohen, DNA, and Zaaz
Chesapeake Energy Corporation
D S Simon Productions, Inc
Kaiser Permanente
Talenti Gelato e Sorbetto and RF|Binder
Best Viral Campaign
Winner:
Honda and RPA
Honorable Mentions:
AMD D S Simon Productions, Inc
Lehigh University
NetBase
Waggener Edstrom and tenfour Agency
Grand Prize: Best Digital PR and Social Media Campaign
Winner:
Major League Baseball
Honorable Mentions:
AMD Chesapeake Energy Corporation
HORN
HORN for NBC and News Corporation
Los Angeles County Museum of Art
Porter Novelli New Zealand and WilliamsWarn
Publisher's Award
Winner:
Jamie Pent for charity: water
Congratulations to all the winners!
Want to get recognized for your hard work? Find out about Ragan and PR Daily’s award programs here: http://www.prdaily.com/Main/RaganAwardsPrograms.aspx