This is it. The official kick-off of the 2015 award programs!
What better way to start the year than with our most popular award program.
Yes, that’s right. Ragan’s 2015 PR Daily Awards are open and ready for your entry!
We want to show the world why our readers are the most creative, talented and highest performing professionals in the industry. Put your best work up against communicators from around the world, at companies large and small. Be named the best of the very best.
There are nearly 30 categories including best annual report, branding campaign, corporate social responsibility, health/fitness campaign, press event/media tour, social media campaign and many more in this year’s program. Enter more than one category and increase your chances of being named to our list of winners!
Check out the list of winners in last year’s program:
Today is the day. Enter the 2015 PR Daily Awards.
Get full details about this year’s program including entry deadlines, categories and fees below.
Scroll down to read more about this year’s program and categories.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between January 1, 2014 and January 15, 2015.
If you aren't sure your project qualifies, contact Danielle Schultz. You can reach her at 312-960-4304 or
Early Bird Deadline: Wednesday, February 18, 2015 (Save $50 per entry!)
Final Deadline: Wednesday, March 4, 2015
Extended Deadline: Friday, March 13, 2015
Final, Extended Deadline: Friday, March 20, 2015 ($100 late fee applies)
The entry fee for this program is $245 per entry (entry fee for the Grand Prize category is $345).
A late fee of $100 per entry will be added to all entries after March 13, 2015.
Please note: Entry fees are non-refundable.
Inquire about late entries with Danielle Schultz, firstname.lastname@example.org
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of Ragan.com
- An elegant trophy
- One complimentary registration to any Ragan event or conference in 2015
The winner of the Grand Prize will also receive a one-year membership to Ragan Training--a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/.
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|Winners will be awarded in the following categories:
- Annual Report
The best annual reports reveal the very heart and soul of the organization while they impart key information to stakeholders. Show us how your annual report conveyed the spirit of your culture and workplace to employees, investors and the public. What creative methods did you employ to achieve your success?
Tell us what makes your blog original, insightful and inspiring. Please show us its reach and give examples of its reputation and authority in your industry. Include statistical analysis if possible. Please include links to blogs you've created for your organization or client and a minimum of three posts.
- Branding Campaign
Whether you built your brand from scratch or revamped it this past year, we want to hear about it! Explain how you crafted your new identity and marketed your brand to stand out among your competitors. Share stats that prove branding or re-branding was a resounding success. If this is a re-brand, please share before-and-after samples and let us know the strategy behind your change.
- Cause-Related Marketing
How did you raise awareness, spread vital information, or rally action for a cause? Show us how you've promoted a cause with clever, passionate and engaging PR. Did you rely on traditional tactics such as PSAs and op-eds? Or did you start a virtual firestorm with hashtags or viral video? Tell us how you did it.
- Community Relations Campaign
How did you take a community service initiative from idea to reality? We want to see everything you produced: newspaper and magazine ads, posters, white papers, op-eds, letters to the editor, radio and TV advertising, direct mailings - all of it. Don't forget results!
- Content Marketing/Brand Journalism
What long-range series did you take on in which you wrote, edited, filmed or published stories that skillfully wove your organization’s narrative into tales of superior customer service? Stories that subtly proved your subject matter experts were the industry leaders? What were the goals of your campaign or project? What were the results? Don’t forget to include a link to and screenshots of your work.
- Corporate Social Responsibility
Is your organization a steward of the environment? Is giving back to the local community an important part of your business or philanthropic model? Do you show innovative, unusual ways of caring for your employees’ well-being, or of lending your voice (or financial support) to a worthy cause? What have you done to spread this message and improve your organization’s or client's reputation? Send us the response and feedback.
- Crisis Management
Did you confront and power through a crisis this past year from inside or outside? What was your crisis plan? How did you get your messages out? How did you strengthen your brand in the process? Did your social media prove indispensable? How? Did one of your top execs emerge as a media star? Did your stock price or giving level take a hit and recover? Tell us!
It's no secret that old-fashioned e-newsletters are among the best marketing and PR tools—even in the age of new, shiny social media. Share with us your amazingly successful newsletter. Show us its irresistible headlines, its tantalizing teasers. Did you create it for your organization or a client? How did you measure its success? What made it stand out? Please include a link and samples.
- Event Marketing
How did you get the word out and build excitement for your event? How was your plan creative and effective? What tools did you use to execute: social media, traditional communications? Don’t forget to send samples of your work!
- Health/Fitness Campaign
How did your campaign bring employee awareness of a trending health or fitness issue? How ingenious were you in making this issue “owned” by employees? Was it was a message about the healthcare industry, a hospital, or treatment option? Impress us with the plan, goal and success of your campaign. Campaigns of all sizes are welcome!
- Global PR
How does your brand speak to people around the world? How did you develop a keen understanding of another culture in order to maximize your PR? Tell us the how’s and why’s of your industry-leading global PR—and let us know what internal changes in attitudes and culture your external PR brought about.
- Green Initiative
Let us know, in detail, what your organization has done to green itself, its workers or its community. Don’t forget to include your plan, goals, execution and results!
What makes your infographic easy to share? How did you pack it full of useful information that, in another medium, might be much more difficult to comprehend? Show us your most effective infographic and how you delivered it. Don’t forget results!
- Location-Based Campaign
Did you target a particular geographic region or run a localized campaign that would only make sense in that location? How were you able to understand the market at the ground level and get results? Detail what you did, how you planted your idea in the right local scene, and what you accomplished.
- Mobile Campaign
It’s nearly impossible to ignore reaching your audiences on their mobile devices. We want to know about your outstanding mobile campaign, or those of your clients. Tell about your campaign. How did you maximize user experiences with your mobile website or app? What was your campaign goal? How did you achieve it? What were your results?
- Online Newsroom
Show us how your organization has changed its online newsroom to draw reporters, bloggers, researchers, and the public. Does your newsroom tell interesting, vital stories about your organization? If possible, use online analytics to prove your newsroom gets lots of traffic—a no-man’s land no longer. Anecdotal evidence of increased use is also acceptable—and welcome. Please include a link or multiple screenshots with your entry.
- Op-Ed Piece
How did your opinion piece establish credibility for your client or organization? Better yet, did it start a local, regional, or national discussion or debate? Did it give you believability as a so-called “industry thought leader”? How did it add to your branding arsenal? Let us read your best piece and show us how and why it succeeded.
As PR moves away from paper press releases, reporters get bombarded with more creative email and multimedia pitches than ever before. Did your organization create a pitch that got unusual attention? What made your pitch irresistible? Dazzle us!
- PR on a Shoestring
How did you pull together a PR effort with little to no budget? Tell us about how you got your message a ridiculous amount of attention for less than $5,000. Don’t forget to include your goals, execution and success.
- Press Event/Media Tour
How did you pull together a pool of reporters, cameras in rows, microphones ready, a list of all the important journalists? Tell us about the preparations for the media day, press conference, or media tour that got everyone talking about your organization. If there were positive after effects, we want to hear about those too.
- Product/Service Launch
Tell us how your PR department or client blew away customers, competitors and the media with the launch of a new product or service. Describe the tactics and strategy and brag about how sweet the outcome proved to be.
- Publication (Digital)
Many companies are trimming budgets and relying on electronic publications. Share with us your digital publications, either in file format or hosted online. Be sure to let us know your goals, strategy, execution and of course results!
- Publication (Print)
For all the perks of the digital sphere, there’s just as much that can be said for a great print publication. From magazines and reports, to pamphlets, brochures, and media kits share with us your best print publications. Tell us what makes them so great and be sure to include results and feedback!
- Publicity Stunt/Guerilla Marketing
How did your publicity stunt/guerilla marketing tactic directly or indirectly generate profits for your client, or highlight your message. What ideas inspired its creation? What led to its success? How did you measure results?
- Social Media Campaign
How did you bring all the pieces together into your best social media campaign from this past year? More than just an improved Facebook newsfeed page or a Twitter account, we want to see how you executed a cohesive campaign across several online channels. We'll be looking for deliberate strategy, great content, and results.
- Traditional Campaign
How did you put together a good old-fashioned traditional PR campaign? Imagination, wit, and daring, of course, will be the decisive qualities here. If you’ve found innovative uses for familiar PR instruments, you will have gone a long way to making yourself our PR Old Pro of the Year. Your campaign could include news releases, events, television, press conferences and publicity stunts, but no social media. Show us all the details!
- Use of Facebook
How did you make the best use of the platform to communicate, connect, and promote to your audience? How does your Facebook page fit into your PR and marketing strategy? Entries for this category need not focus on a specific campaign.
- Use of Twitter
How do you use Twitter to build a following for your client or organization, handle a crisis or deliver news? How do your tweets fit into your larger PR and marketing strategy? Entries for this category need not focus on a particular campaign.
- Viral Campaign
How did you create something that was so funny, memorable, or just simply perfect that it just begs to be shared? Did you create a client video knowing it had potential to see seven digits’ worth of views, or did you shoot one hoping to get a few hundred bites? Lay out your plan, campaign and results.
- Website Launch
How did your new website for a client or your organization leave you bursting with pride? Send us the link and support your case for its blow-your-socks-off greatness. We'll be looking at design and presentation, content, of course, and simple, clear navigation. If this is a re-launch, please include documentation (numerous screen shots) of the previous site, and show us before-and-after results side-by-side.
- PR Campaign of the Year:
The big one. Submit your PR coup of 2014. It is, of course, probable that the winner will show command of an impressive number of PR tools, tactics and strategy. But if you have a specialized PR campaign notable for its almost unbelievable results, it’s worth your while to enter it here, too. Our judges will look at everything from your mission and goals, your strategy and tactics—and, again, results, results, results!
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How to Enter
Follow the link to enter online. You will be able to view the entry form there.
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We suggest that the synopsis include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions as the judges will look for those items when they pick the winners.
Entry fees can be paid online with any major credit card. If you are unable to enter using our online entry process or need to pay by check or bank transfer, contact Danielle Schultz at 312-960-4304 or email@example.com
Supporting documents that can't be uploaded to the system and offline entries should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Yes. Entries may be submitted by organizations from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one category?
Yes. Enter as many categories as you like. One story, video, design, etc. may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily.com, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalists about 8 to 10 weeks after the close of the program.
The announcement of the winners comes about 3 or 4 weeks after the announcement of finalists.
Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
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If you have questions about a program or issues about submitting your entry please call Danielle Schultz at 312-960-4304 or email her at firstname.lastname@example.org.
To sponsor the PR Daily Awards, please contact Staci Diamond at 312.960.4671 or email her at email@example.com.
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