Nissan Motor Company
See all the winners of PR Daily's 2013 Digital PR Awards. Click here!
Best Content Marketing or Brand Journalism Site
Farm Credit digs deep with client profiles
The lender highlighted 95 ranchers and farmers, and got wide attention for it.
The number 95 was huge for Farm Credit
National Communications last year. Not only was it the lending company’s 95th anniversary, it was also issuing itself a huge challenge: Shine some light on 95 ranchers and farmers to bring wider attention to the agricultural community.
What resulted was Producing Excellence
, a series of articles that not only spotlights farmers but does so in a way that’s readable and personable. Take the story of Jenny Crist
, for example. Her story of leaving her family’s farm, with her parents’ blessing, and eventually returning is really relatable. Or consider the story of Lee Kayhart
, a dairy farmer who uses modified equipment because he’s missing both of his arms.
Farm Credit’s commitment to reporting compelling stories—on a budget of just $50,000—makes it the winner of the Best Content Marketing or Brand Journalism Site category in PR Daily’s 2013 Digital PR Awards.
Other organizations took notice of Farm Credit’s storytelling, too. The company presented 50 of its profiles to media outlets, and 35 stories ended up being published in one fashion or another. Publications included USA Today, the Hawaii Tribune-Herald, and the U.S. Department of Agriculture’s Rural Cooperatives magazine.
See all of the profiles here.
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