American Heart Association-National Center
Global Strategy Group for Priorities USA Action
GroundFloor Media for Children's Hospital Colorado
Phillips & Company for Explore Mars
See all the winners of PR Daily's 2013 Digital PR Awards. Click here!
Best Multimedia Campaign
Multimedia campaign encourages people to clean their nasty carpets
BISSELL Homecare teams up with PR agency to achieve a clean sweep.
There’s a lot of junk in your carpet: dirt, dust, and allergens.
BISSELL Homecare Inc.
wanted to let people know that it’s important to clean their carpets and not just rely on the vacuum. To make that message more interesting, it teamed up with CRT/tanaka
to create “BISSELL’s White Sock Test
The campaign asked people to wet a clean sock and twist it for 30 seconds on the carpet in a high-traffic area of their home, according to the entry. People posted photos of their dirty socks to win prizes and also to be entered to win a grand prize of $15,000.
For this creative idea, we award them the prize for Best Multimedia Campaign in PR Daily’s 2013 Digital PR Awards. The campaign used mommy bloggers, a YouTube video, and the hashtag #mywhitesocksong to promote its message.
During the campaign, sales increased at Bissell.com to 17 percent, with deep cleaners contributing to 66 percent of the sales. In addition, success was celebrated by the following stats:
- 23 blog placements
- 84 million overall online impressions
- 5,217 views of the White Sock Test video
- 25,000 entries for the White Sock Test Facebook contest
Congratulations to Nikki Parrotte, Ellen LaNicca, Stacy Moskowitz, Kim Blake, Veronica Hunt, and Emily Valentine.
Find out about Ragan and PR Daily’s award programs here.