Results for Articles:
When a firestorm hits your organization or client, communicators can negate further damage by working with marketing and advertising teams to pause campaigns.
10/18/2016 1:51:11 PM
Knee-jerk reactions can hurt your company when crisis strikes. Here are three ways to balance rapid response with careful planning.
10/11/2016 1:51:29 PM
Are you prepared for a PR calamity? Here are tested ways to make sure you stay ahead of any firestorm.
10/6/2016 1:51:34 PM
PR pros must launch their plans of attack within the first 48 minutes after a crisis to ensure that they can take control of their situations. Here's what you should keep in mind.
10/4/2016 1:48:32 PM
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
With social media’s 24/7 news cycle, it can be hard for PR and marketing pros to post appropriate sentiments after disaster strikes. Follow these tips to avoid trouble.
8/4/2016 1:53:35 PM
The best PR clients manage their outsize expectations and resist their impulses to DIY. If you want stronger relationships with your PR agency or your PR client, heed this advice.
7/22/2016 1:51:54 PM
Reputation management is an uphill battle when crises threaten to tank consumer trust along with your image. Here’s how you can stay above water when the rest sink.
7/5/2016 1:53:29 PM
When a tragedy strikes—such as the recent mass shooting in Orlando or deaths of Prince, Anton Yelchin and David Bowie—PR tactics can be risky. Here’s a guide to navigating the news.
6/28/2016 1:52:01 PM
Communicators can learn lessons from the way General Mills served up intelligent, helpful information and dealt with the aftermath of an E. coli outbreak.
6/8/2016 1:52:41 PM
Moral outrage at an incident involving your organization or your client’s industry can hamper your job performance. Here’s how to prepare yourself when the media storm heads your way.
6/3/2016 1:52:53 PM
Several politicians and public figures have scrambled after documents surfaced showing illegal activities. Now, a public database might put scrutiny on you.
5/10/2016 1:51:44 PM
Brand managers who excel under the pressure of handling a crisis are often looked upon as models in the industry. One PR pro offers crisis takeaways from the beloved cereal brand.
4/6/2016 1:51:00 PM
Zombies can’t teach much us about crisis communications, but we can learn much from the humans running for their lives on AMC’s hit show.
3/21/2016 1:51:39 PM
A Hewlett Packard Enterprise's marketing communications executive was taken to task for threatening to pull advertising campaigns after receiving negative coverage. Here's how the spat played out.
2/12/2016 2:52:38 PM