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A photo of an employee licking taco shells made the rounds on a few sites Monday. Commenters were either grossed out or unsure about the photo’s veracity.
6/5/2013 1:48:42 PM
For public speaking, crisis management, reading body language, and dealing with the media, these books ought to cover all the bases.
6/5/2013 1:45:12 PM
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
5/23/2013 1:51:17 PM
After the latest in a string of devastating storms slammed Oklahoma Monday afternoon, relief agencies and government officials took to the Web to provide news and opportunities to help.
5/22/2013 1:46:01 PM
The Department of Justice gathered a wide swath of call records from the office phones of as many as 100 Associated Press reporters and the personal phones of some others, and the AP is steaming mad about it.
5/15/2013 1:46:07 PM
Following the recent disaster, retailers and marketers alike are scrambling to defend both their labels and their brands. Will consumers take their money elsewhere?
5/9/2013 1:47:59 PM
The ad depicts an injured white woman identifying a suspect out of a lineup of black men; dubbed ‘most racist commercial in history.’
5/3/2013 1:48:59 PM
Critics hammered Epicurious last week for its insensitive tweets regarding the Boston Marathon bombing. Its response left much to be desired, author says.
4/24/2013 1:49:40 PM
Despite overwhelming support from social media users, A.J. Clemente was fired after his on-air gaffe. Worst first day ever?
4/23/2013 1:54:46 PM
Several major news outlets blew it on Wednesday, falsely reporting that a suspect had been arrested in the Boston bombing. Here are more famous flubs.
4/19/2013 1:53:37 PM
Reporters don’t want your off-topic pitches when they're covering a major news event. Such times call for a pause for PR, the author says.
4/19/2013 1:49:32 PM
Start by acting like a human, not a marketing robot.
4/17/2013 1:54:29 PM
One PR firm owner in Boston worried for the safety of her employees; others nationwide advised clients to halt their social media efforts.
4/16/2013 1:59:07 PM
Severe weather this week is a reminder of the importance of measured communication. Crying wolf will turn your audience away—and possibly endanger their lives.
4/12/2013 1:52:30 PM
The Royal Bank of Canada is taking serious flak for its outsourcing.
4/11/2013 1:54:56 PM