Results for Articles:
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/24/2016 4:00:25 PM
With social media’s 24/7 news cycle, it can be hard for PR and marketing pros to post appropriate sentiments after disaster strikes. Follow these tips to avoid trouble.
8/4/2016 1:53:35 PM
The best PR clients manage their outsize expectations and resist their impulses to DIY. If you want stronger relationships with your PR agency or your PR client, heed this advice.
7/22/2016 1:51:54 PM
Reputation management is an uphill battle when crises threaten to tank consumer trust along with your image. Here’s how you can stay above water when the rest sink.
7/5/2016 1:53:29 PM
When a tragedy strikes—such as the recent mass shooting in Orlando or deaths of Prince, Anton Yelchin and David Bowie—PR tactics can be risky. Here’s a guide to navigating the news.
6/28/2016 1:52:01 PM
Communicators can learn lessons from the way General Mills served up intelligent, helpful information and dealt with the aftermath of an E. coli outbreak.
6/8/2016 1:52:41 PM
Moral outrage at an incident involving your organization or your client’s industry can hamper your job performance. Here’s how to prepare yourself when the media storm heads your way.
6/3/2016 1:52:53 PM
Several politicians and public figures have scrambled after documents surfaced showing illegal activities. Now, a public database might put scrutiny on you.
5/10/2016 1:51:44 PM
Brand managers who excel under the pressure of handling a crisis are often looked upon as models in the industry. One PR pro offers crisis takeaways from the beloved cereal brand.
4/6/2016 1:51:00 PM
Zombies can’t teach much us about crisis communications, but we can learn much from the humans running for their lives on AMC’s hit show.
3/21/2016 1:51:39 PM
A Hewlett Packard Enterprise's marketing communications executive was taken to task for threatening to pull advertising campaigns after receiving negative coverage. Here's how the spat played out.
2/12/2016 2:52:38 PM
To rebound after a crisis, organizations are largely at the mercy of the public. With a sound strategy, though, the fallout can be lessened. Here’s how five corporations weathered the worst.
2/10/2016 2:49:41 PM
As backlash grows, some celebrities are skipping this year’s Academy Awards due to the lack of recognizing black actors and filmmakers. Here’s what you can take away.
1/22/2016 2:51:24 PM
2016 has almost arrived, and so have the final entries in our list of the most popular stories on PR Daily in the past year.
12/31/2015 2:59:34 PM
When a real-life crisis occurs, let the lessons those scary movies taught you guide your path to redemption.
11/2/2015 2:53:00 PM