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The past year has been full of brands and prominent people making public relations mistakes—on Twitter, on their websites, in interviews. Here are some of the biggest.
12/22/2014 2:59:05 PM
Critics say the company is caving to pressure from terrorists; others say it's the right decision. (Updated)
12/19/2014 2:55:47 PM
The Austin firm had to change its name and suspend all its social media accounts when people connected its name to a famous poem about lynchings.
12/12/2014 2:51:57 PM
The dystopian series provides ample social commentary. In addition, PR pros can learn a lot about crisis communications from the 'girl on fire.'
11/24/2014 2:49:12 PM
An investigative report from NPR and ProPublica has sent the aid organization scrambling to downplay its findings. Instead, the Red Cross should own up to mistakes and promise to correct them.
11/4/2014 2:52:28 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
In written testimony to the U.S. House Energy and Commerce Committee, Dr. Daniel Varga of Texas Health Presbyterian Dallas says, ‘We are deeply sorry.’ (Update)
10/17/2014 1:52:22 PM
Over the past few years, corporate apologies have become more and more common. That may have reduced their value, but they're still a necessity, experts say.
10/17/2014 1:51:32 PM
The NFL's mistakes in handling the Ray Rice crisis can be educational for leaders of all stripes.
9/26/2014 1:45:29 PM
The outrage over Apple's decision to upload a U2 album to its users' devices was widespread; PR pros would do well to learn from it.
9/22/2014 1:48:10 PM
Is the clothier continually applying a tin ear to its marketing decisions? Or is its appalling tastelessness deliberate--just to make a buck--and deserving of a coverage blockout?
9/17/2014 1:47:04 PM
PR professionals can learn a lot from DiGiorno's addition to the #WhyIStayed hashtag Monday night, which brand managers clearly didn't know was linked to abuse.
9/11/2014 1:49:40 PM
The airline, which has suffered two high-profile crashes in recent months, was running a promotion called ‘My Ultimate Bucket List.’
9/5/2014 1:51:49 PM
Whether you're working for a police department, an international brand, or a small organization, transparency does more to help your cause than secrecy.
8/29/2014 1:52:02 PM
Do reputations suffer when nations target companies because of political spats? According to one expert, ‘When the elephants dance, the ants get stepped on.’
8/25/2014 1:49:00 PM