Results for Articles:
It isn't necessarily wrong for brands to take action in a crisis, but PR pros and managers should consider the precedent they're setting.
8/24/2015 1:49:49 PM
To use a musical analogy, 'Show the band your music before raising the curtain.'
8/20/2015 1:51:27 PM
Social media users jumped to attack a marketing firm that formerly worked with the dentist that killed Cecil the lion. Here's how the firm handled the scrutiny.
8/4/2015 1:51:56 PM
French President Francois Hollande condemned protests that turned violent, but he also said the American car service ‘doesn’t respect any laws.’
6/29/2015 1:47:18 PM
The indictment against international soccer officials includes a line about 'agreements regarding sponsorship of the Brazilian national soccer team by a major U.S. sportswear company.' Nike issued a statement.
6/1/2015 1:48:39 PM
According to one PR exec, it's clear that we are. As a result, brands must be more cautious with their apologies.
5/8/2015 1:51:34 PM
Online firestorms can form at a moment's notice, and PR pros need to react quickly. Here's how you can do so successfully.
5/7/2015 1:51:13 PM
The European Union formally charged the company Wednesday morning with abusing its search-engine dominance. In a blog post, a Google exec challenged that accusation with data.
4/16/2015 1:51:13 PM
The company’s executive complained he was bored at work, but what he thought were private communications ended up bringing heavy public criticism.
4/8/2015 1:46:56 PM
Though online fires are common, PR and marketing pros can quell the flames with the following tips.
2/4/2015 2:51:13 PM
In what officials are calling a terrorist attack, gunmen killed 12 people and wounded several others at the offices of the satirical newspaper Charlie Hebdo .
1/8/2015 2:51:56 PM
The past year has been full of brands and prominent people making public relations mistakes—on Twitter, on their websites, in interviews. Here are some of the biggest.
12/23/2014 2:51:05 PM
Judy Smith, the inspiration for "Scandal's" lead character, gives communications experts some great advice for those times brands fall under fire.
12/19/2014 2:48:29 PM
The dystopian series provides ample social commentary. In addition, PR pros can learn a lot about crisis communications from the 'girl on fire.'
11/24/2014 2:49:12 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM