Results for Articles:
Judy Smith, the inspiration for "Scandal's" lead character, gives communications experts some great advice for those times brands fall under fire.
12/19/2014 2:48:29 PM
The dystopian series provides ample social commentary. In addition, PR pros can learn a lot about crisis communications from the 'girl on fire.'
11/24/2014 2:49:12 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
The promotion was meant to warm up French customers to the service, but when American websites caught wind of it, Uber shut it down.
10/24/2014 1:49:15 PM
A Sainsbury's store posted a banner for the chain's 'fifty pence challenge' to the public. Twitter began ridiculing it immediately.
10/3/2014 1:47:27 PM
Drink makers including Coke, Pepsi and Dr Pepper vowed to cut Americans’ calorie consumption from sugary drinks by 20 percent by 2025.
9/25/2014 1:48:50 PM
Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
An Edelman blog post about viewing Robin Williams' suicide as a carpe diem moment was misguided, and made the PR profession look bad.
8/18/2014 1:49:52 PM
Publishing a serious crisis response next to promotional materials, especially if they’re intended to be humorous, can send a mixed message that can hurt your brand.
7/3/2014 1:53:55 PM
After The Netherlands defeated Mexico in the round of 16, the airline posted an image of a “departures” sign with a stereotypical image of a Mexican man.
7/1/2014 1:48:54 PM
The push notification from the broadcasting organization’s smartphone app was intended to only be a test.
6/27/2014 1:56:55 PM
An American dentist was hoping to travel to Spain, but ended up in the Caribbean. The airline isn’t commenting.
6/26/2014 1:51:04 PM
The site IkeaHackers will have to move to a site that doesn’t include the name Ikea in its URL.
6/18/2014 1:56:48 PM
The Sainsbury’s display included a mannequin dressed up like the movie’s protagonist, seemingly as a promotion for the clothing.
5/22/2014 1:45:21 PM
The numbers 18 and 88 on the packaging of Ariel detergent were intended to show the numbers of loads, but instead, conveyed inadvertent meanings in Germany.
5/14/2014 1:47:56 PM