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Brand managers who excel under the pressure of handling a crisis are often looked upon as models in the industry. One PR pro offers crisis takeaways from the beloved cereal brand.
4/6/2016 1:51:00 PM
In the wake of the Brussels attacks, one communicator exemplified what not to do in a crisis. Here’s how his ‘PR skills’ turned into what the Internet called ‘nonsense’ in a matter of hours
3/28/2016 1:48:36 PM
A Hewlett Packard Enterprise's marketing communications executive was taken to task for threatening to pull advertising campaigns after receiving negative coverage. Here's how the spat played out.
2/12/2016 2:52:38 PM
To rebound after a crisis, organizations are largely at the mercy of the public. With a sound strategy, though, the fallout can be lessened. Here’s how five corporations weathered the worst.
2/10/2016 2:49:41 PM
As backlash grows, some celebrities are skipping this year’s Academy Awards due to the lack of recognizing black actors and filmmakers. Here’s what you can take away.
1/22/2016 2:51:24 PM
Many organizations and public figures used social media to offer condolences after the terrorist attacks in Paris. Digital platforms afforded users ways to express their grief.
11/18/2015 2:46:01 PM
As its largest customer says it will go elsewhere for airbags, Takata’s stock plunges. The civil penalty could be as much as $200 million.
11/5/2015 2:51:00 PM
The EPA suspects the automaker used devices to cheat on air pollution tests, mostly in V6 diesel engines.
11/5/2015 2:45:00 PM
Vasile Salaru said females should take classes on how to walk in heels. Student organizations protested and called for his resignation.
10/26/2015 1:49:00 PM
Are you ready for a crisis? The ‘four C’s’ can help your company recover after bad news breaks.
10/21/2015 1:51:29 PM
Airline officials detailed a restructuring plan that would cut roughly 2,900 jobs, but the meeting came to a violent end as executives faced protesting workers.
10/7/2015 1:48:36 PM
It isn't necessarily wrong for brands to take action in a crisis, but PR pros and managers should consider the precedent they're setting.
8/24/2015 1:49:49 PM
To use a musical analogy, 'Show the band your music before raising the curtain.'
8/20/2015 1:51:27 PM
French President Francois Hollande condemned protests that turned violent, but he also said the American car service ‘doesn’t respect any laws.’
6/29/2015 1:47:18 PM
The indictment against international soccer officials includes a line about 'agreements regarding sponsorship of the Brazilian national soccer team by a major U.S. sportswear company.' Nike issued a statement.
6/1/2015 1:48:39 PM