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Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
An Edelman blog post about viewing Robin Williams' suicide as a carpe diem moment was misguided, and made the PR profession look bad.
8/18/2014 1:49:52 PM
Publishing a serious crisis response next to promotional materials, especially if they’re intended to be humorous, can send a mixed message that can hurt your brand.
7/3/2014 1:53:55 PM
After The Netherlands defeated Mexico in the round of 16, the airline posted an image of a “departures” sign with a stereotypical image of a Mexican man.
7/1/2014 1:48:54 PM
The push notification from the broadcasting organization’s smartphone app was intended to only be a test.
6/27/2014 1:56:55 PM
An American dentist was hoping to travel to Spain, but ended up in the Caribbean. The airline isn’t commenting.
6/26/2014 1:51:04 PM
The site IkeaHackers will have to move to a site that doesn’t include the name Ikea in its URL.
6/18/2014 1:56:48 PM
The Sainsbury’s display included a mannequin dressed up like the movie’s protagonist, seemingly as a promotion for the clothing.
5/22/2014 1:45:21 PM
The numbers 18 and 88 on the packaging of Ariel detergent were intended to show the numbers of loads, but instead, conveyed inadvertent meanings in Germany.
5/14/2014 1:47:56 PM
Morrisons advertised its low price for a baguette on a nearly sacred statue of an angel in the town of Gateshead, England. People are furious.
5/8/2014 1:45:00 PM
BrewDog titled its blog post addressed to the Portman Group, which rejected its ale because of the packaging '#SorryNotSorry.'
5/1/2014 1:47:59 PM
The airline posted a photo of a woman with a toy airplane coming out of her privates in response to a customer question. It has deleted the tweet and said it’s investigating what happened. ( UPDATE )
4/16/2014 1:51:56 PM
When you’re scrambling to save face after a disaster, remind your leaders to demonstrate these five behaviors.
2/28/2014 2:52:46 PM
The 2014 Winter Games came to a close Sunday night after a rather bumpy road, PR-wise. But were they really that much worse than previous Olympiads?
2/25/2014 2:52:50 PM
Other countries’ versions of the ad, which include the scene, are visible online. An Irish gay-rights group and others took to social media to ask why it was omitted in their version.
1/7/2014 2:45:35 PM