Results for Articles:
The retail brand’s promotion depicting an interracial family sparked some social media users to lash out with racist messages. However, even more defended the ad.
5/3/2016 1:58:38 PM
The comedian won’t pursue the proposed flick that sparked outrage from the late president’s children. They urged the ‘SNL’ alumnus to learn more about the cognitive condition instead of mocking it.
5/2/2016 1:53:21 PM
The mobile carrier’s latest campaign got consumers—and its CEO—talking online. The fast-paced conversation resulted in an apology after the ad left a bad taste in users’ mouths.
4/15/2016 1:48:37 PM
Attorneys for hundreds of residents with contaminated drinking water have filed suit against Michigan’s governor. Social media users weigh in on the state’s juxtaposing marketing strategy.
4/11/2016 1:51:33 PM
The two food brands reached a semi-sweet agreement this week after months of hearings and deliberation over a similar product.
4/1/2016 1:49:24 PM
Communicators might not be dealing with Zika and Ebola in this very moment. Still, there’s plenty to learn about how to manage a crisis from our top-notch health care experts.
3/30/2016 1:51:57 PM
The struggling restaurant chain, facing declining revenues and empty storefronts, is extending the promotions to regain its fans' trust again.
3/21/2016 1:45:49 PM
Many brand managers seem confused about the rules of paying for influential social media posts. After a recent blunder, one retailer learns its lesson.
3/17/2016 1:52:11 PM
Twitter users said the men's shirt made light of sexual assault and rape. Brand managers apologized after the item was removed from its website.
3/17/2016 1:48:50 PM
The mobile phone carrier is on the hook for a hefty sum after a federal investigation found it was using targeted advertising and tracking consumers on the Internet.
3/9/2016 2:52:49 PM
The retailer got into hot water with consumers after scrubbing a marketing campaign that featured the women’s rights activist.
3/2/2016 2:48:17 PM
Twitter was active last night during the Academy Awards, social media managers skirted the controversy—except for one brand representative’s misstep.
3/1/2016 2:48:08 PM
The retail company enlisted former Smiths lead singer to pose for posters and t-shirts, but the celebrity hated the result. Both parties aired the spat in front of online followers.
2/17/2016 2:48:12 PM
The ride-booking service will change its phrasing after claims that it deceived customers regarding its safety procedures and fees.
2/16/2016 2:53:55 PM
Days after the CDC ended its investigation of the burrito chain, brand execs want consumers to know it’s back on track. On Periscope, staffers shared highlights from its companywide meeting.
2/10/2016 2:46:22 PM