Results for Articles:
When a tragedy strikes—such as the recent mass shooting in Orlando or deaths of Prince, Anton Yelchin and David Bowie—PR tactics can be risky. Here’s a guide to navigating the news.
6/28/2016 1:52:01 PM
Communicators can learn lessons from the way General Mills served up intelligent, helpful information and dealt with the aftermath of an E. coli outbreak.
6/8/2016 1:52:41 PM
Moral outrage at an incident involving your organization or your client’s industry can hamper your job performance. Here’s how to prepare yourself when the media storm heads your way.
6/3/2016 1:52:53 PM
Several politicians and public figures have scrambled after documents surfaced showing illegal activities. Now, a public database might put scrutiny on you.
5/10/2016 1:51:44 PM
Zombies can’t teach much us about crisis communications, but we can learn much from the humans running for their lives on AMC’s hit show.
3/21/2016 1:51:39 PM
When a real-life crisis occurs, let the lessons those scary movies taught you guide your path to redemption.
11/2/2015 2:53:00 PM
Firestorms can affect any organization, and it’s important to be prepared. Here’s how you can mitigate damage and regain your audience’s trust in i.
10/2/2015 1:45:37 PM
Your brand can make it through a crisis with relatively little injury if you're truly prepared for it.
8/21/2015 1:53:36 PM
An image the company shared via social media encouraged women to 'look like a girl' and 'think like a man.' It was not well received.
8/13/2015 1:52:34 PM
Rather than point fingers at people who violate water use restrictions, communicators should lead constructive action.
6/19/2015 1:52:38 PM
Dr. Tim Hunt's comments about 'girls' in labs got him in trouble, and his attempt to apologize didn't help his cause.
6/15/2015 1:49:25 PM
The ice cream company was damaged by its recall crisis, but it also had tons of support from die-hard fans. Here's why.
6/11/2015 1:52:18 PM
The Cincinnati Reds' manager recently let loose on a journalist with an expletive-laced rant after it was reported the team's all-star catcher would not attend the next game.
4/27/2015 1:49:43 PM
When people are threatening to boycott an entire state over policies brand managers and business owners can't control, what's to be done?
4/10/2015 1:52:34 PM
The AMC show can not only show you how to survive a zombie apocalypse, but also gives tips to navigate online brand opportunities and crises.
3/16/2015 1:49:12 PM