Results for Articles:
When a real-life crisis occurs, let the lessons those scary movies taught you guide your path to redemption.
11/2/2015 2:53:00 PM
Firestorms can affect any organization, and it’s important to be prepared. Here’s how you can mitigate damage and regain your audience’s trust in i.
10/2/2015 1:45:37 PM
Your brand can make it through a crisis with relatively little injury if you're truly prepared for it.
8/21/2015 1:53:36 PM
An image the company shared via social media encouraged women to 'look like a girl' and 'think like a man.' It was not well received.
8/13/2015 1:52:34 PM
Rather than point fingers at people who violate water use restrictions, communicators should lead constructive action.
6/19/2015 1:52:38 PM
Dr. Tim Hunt's comments about 'girls' in labs got him in trouble, and his attempt to apologize didn't help his cause.
6/15/2015 1:49:25 PM
The ice cream company was damaged by its recall crisis, but it also had tons of support from die-hard fans. Here's why.
6/11/2015 1:52:18 PM
The Cincinnati Reds' manager recently let loose on a journalist with an expletive-laced rant after it was reported the team's all-star catcher would not attend the next game.
4/27/2015 1:49:43 PM
When people are threatening to boycott an entire state over policies brand managers and business owners can't control, what's to be done?
4/10/2015 1:52:34 PM
The AMC show can not only show you how to survive a zombie apocalypse, but also gives tips to navigate online brand opportunities and crises.
3/16/2015 1:49:12 PM
These five brands took what could have been black eyes and turned them into footnotes, at best.
2/12/2015 2:52:47 PM
The goofy comedy about North Korea led to a massive hack and security concerns. Here are a few things PR pros can glean from Sony Pictures' handling of its release.
1/12/2015 2:49:15 PM
The fictional story of how a man dealt with the media scrutiny that came after his wife's disappearance offers a realistic look at what happens in a crisis.
12/31/2014 5:09:32 AM
An investigative report from NPR and ProPublica has sent the aid organization scrambling to downplay its findings. Instead, the Red Cross should own up to mistakes and promise to correct them.
11/4/2014 2:52:28 PM
Over the past few years, corporate apologies have become more and more common. That may have reduced their value, but they're still a necessity, experts say.
10/17/2014 1:51:32 PM