Results for Articles:
Agencies that promise placements on the Oprah Winfrey Network and ‘The Rachael Ray Show’ in exchange for thousands of dollars don’t represent PR as a whole, but not everyone realizes that.
5/14/2013 1:52:41 PM
An article from 1962 explains why, and how, corporate communicators should run pictures of scantily clad women in their publications.
4/26/2013 1:54:19 PM
Despite overwhelming support from social media users, A.J. Clemente was fired after his on-air gaffe. Worst first day ever?
4/23/2013 1:54:46 PM
The tactics you employ at work can also be used when talking to your children about incidents such as the Boston bombing.
4/22/2013 1:54:58 PM
Several major news outlets blew it on Wednesday, falsely reporting that a suspect had been arrested in the Boston bombing. Here are more famous flubs.
4/19/2013 1:53:37 PM
Start by acting like a human, not a marketing robot.
4/17/2013 1:54:29 PM
Severe weather this week is a reminder of the importance of measured communication. Crying wolf will turn your audience away—and possibly endanger their lives.
4/12/2013 1:52:30 PM
The Royal Bank of Canada is taking serious flak for its outsourcing.
4/11/2013 1:54:56 PM
A tweet from the U.S. Embassy in Cairo provoked a heated rebuke from the Egyptian president. State Department officials chalked up the gaffe to mismanagement.
4/5/2013 1:53:48 PM
Nearly four years after a high-profile cheating scandal, the golfer is No. 1 in his sport—and climbing his way back into public favor.
3/27/2013 1:53:27 PM
After disturbing—not to mention unsanctioned—mockup ads appeared online, the PR pros in Ford’s Asia Pacific division snapped into action on a Saturday morning.
3/26/2013 1:53:49 PM
Nearly 300,000 people have signed a petition insisting CNN apologize for part of its coverage of the Steubenville verdict, but the network has clammed up. Bad move, say PR pros.
3/22/2013 1:54:22 PM
The singer lashed out at the media—a risky move. But with nearly 36 million Twitter followers some PR pros think he can circumvent the press. Others aren’t so sure.
3/18/2013 1:50:56 PM
The company wants to make something perfectly clear: Only one toilet overflowed this time.
3/15/2013 1:54:46 PM
A Vanity Fair interview with the pop star is a disaster for her image as America’s Sweetheart. PR professionals explain the way forward for Swift.
3/8/2013 2:54:04 PM