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These five brands took what could have been black eyes and turned them into footnotes, at best.
2/12/2015 2:52:47 PM
The goofy comedy about North Korea led to a massive hack and security concerns. Here are a few things PR pros can glean from Sony Pictures' handling of its release.
1/12/2015 2:49:15 PM
The fictional story of how a man dealt with the media scrutiny that came after his wife's disappearance offers a realistic look at what happens in a crisis.
12/31/2014 5:09:32 AM
An investigative report from NPR and ProPublica has sent the aid organization scrambling to downplay its findings. Instead, the Red Cross should own up to mistakes and promise to correct them.
11/4/2014 2:52:28 PM
Over the past few years, corporate apologies have become more and more common. That may have reduced their value, but they're still a necessity, experts say.
10/17/2014 1:51:32 PM
The NFL's mistakes in handling the Ray Rice crisis can be educational for leaders of all stripes.
9/26/2014 1:45:29 PM
If one person has a complaint about your business or a client's, is it a crisis or are your feelings just hurt? The answer to that question should dictate your response.
8/22/2014 1:46:28 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
Reporters get things wrong sometimes. If you learn that some incorrect information is about to come out, you have a few options.
4/8/2014 1:51:32 PM
Huge brands including Microsoft, Netflix, Apple, and even the federal government have fallen on their proverbial faces. Learn from their mistakes.
3/27/2014 1:52:46 PM
When you’re scrambling to save face after a disaster, remind your leaders to demonstrate these five behaviors.
2/28/2014 2:52:46 PM
The 2014 Winter Games came to a close Sunday night after a rather bumpy road, PR-wise. But were they really that much worse than previous Olympiads?
2/25/2014 2:52:50 PM
Target and other retailers’ recent credit card compromises didn’t bode well for them, but they did earn the security firm SecureState national exposure thanks to some tools that are probably in your media arsenal.
1/20/2014 2:45:40 PM
If an executive in your organization feels compelled to apologize for wrongdoing, it should be because there’s a need, not simply because video apologies are trendy.
1/10/2014 2:52:56 PM
For public speaking, crisis management, reading body language, and dealing with the media, these books ought to cover all the bases.
12/30/2013 5:01:12 AM