Results for Articles:
The retail brand’s promotion depicting an interracial family sparked some social media users to lash out with racist messages. However, even more defended the ad.
5/4/2016 1:51:38 PM
The comedian won’t pursue the proposed flick that sparked outrage from the late president’s children. They urged the ‘SNL’ alumnus to learn more about the cognitive condition instead of mocking it.
5/2/2016 1:53:21 PM
Journalists and social media users unleashed snark and criticism on the struggling GOP presidential candidate after he announced his running mate early.
4/29/2016 1:48:45 PM
The mobile carrier’s latest campaign got consumers—and its CEO—talking online. The fast-paced conversation resulted in an apology after the ad left a bad taste in users’ mouths.
4/15/2016 1:48:37 PM
Though we're only a few months into 2016, these online PR and marketing missteps have produced headaches for the brand managers involved.
4/14/2016 1:45:27 PM
Attorneys for hundreds of residents with contaminated drinking water have filed suit against Michigan’s governor. Social media users weigh in on the state’s juxtaposing marketing strategy.
4/11/2016 1:51:33 PM
Visitors, officials and journalists alike were on lockdown after a gunman entered the Visitor’s Center. Smartphone video and social media channels enabled reporters to get the news out.
3/30/2016 1:49:14 PM
The organization was praised for its assistance during last week’s tragedy in Brussels. Sunday, similar efforts were made in Pakistan, but had PR teams apologizing instead.
3/30/2016 1:47:39 PM
In the wake of the Brussels attacks, one communicator exemplified what not to do in a crisis. Here’s how his ‘PR skills’ turned into what the Internet called ‘nonsense’ in a matter of hours
3/28/2016 1:48:36 PM
The Internet was up in arms after an uninformed employee told a mom to stop breastfeeding on company property. The organization says the staffer was mistaken.
3/28/2016 1:45:32 PM
The U.K. nonprofit organization turned to the Internet to name its new research vessel. PR pros didn’t expect the popularity—nor that a silly name would rise to the top.
3/22/2016 1:48:33 PM
Internet jabs can sting. Although many public figures exhibit thick skin during an election, one TV personality took serious heat for “offering advice” to Hillary Clinton.
3/18/2016 1:54:15 PM
After the 2016 men’s basketball picks surfaced online, sports fans poked fun at CBS during its prime-time special. The organization says it’s ‘looking into’ the matter.
3/16/2016 1:52:38 PM
Tech mag swaps GOP frontrunner's name with the phrase 'Someone With Tiny Hands.' A laugh riot erupts online, especially on social media. Best of all, the political season's just starting.
3/11/2016 2:49:12 PM
Minimizing the damage after an organization faces a firestorm is crucial to repairing a brand's image. These mistakes can make for a bigger cleanup.
3/10/2016 2:51:55 PM