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The media is lavishing attention upon the ‘other other’ woman in the Gen. David Petraeus affair. Here are five angles of the story that could motivate anyone to hire a high-profile crisis PR firm, as Kelley did.

The Friday release of CIA Director Gen. David Petraeus’s resignation hit on key crisis PR points, but the story could become a runaway crisis for the administration.

Jill Kelley, whose actions helped reveal the extra-marital affair that led to the resignation of CIA Director Gen. David Petraeus, issued a statement through the firm.

At the onset of any crisis, organizations must determine the answers to these questions promptly.

Bad reviews on websites such Yelp and TripAdvisor can damage a company’s reputation, but so can fake reviews. Here’s how to ethically tackle these murky online waters.