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Has auto correct made us dumber?

By Alan Pearcy | Posted: May 25, 2012
Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Auto correct has its downfalls. It can turn “I’m leaving now” to “I’m leaving you.” Or confuse someone’s “bad case of the Mondays” with his “bad case of the manboobs.” But a new study blames autocorrect, and its sibling spellcheck, on something far worse: Our decreased literacy. It seems these time-saving technologies are making us dumber. The Atlantic Wire explains—and disagrees wit this idea.

[Read: The 20 most ‘well-read’ U.S. cities]

Don’t worry: Neither spelling skills nor the ability to read are needed to enjoy the next item on the agenda—all you’ll need are your eyes. A copywriter and art director team at AlmapBBDO offer you this awesome story of love, life, and bingo.



You also don’t need to read to score a free pizza. You do, however, need to speak Spanish, at least at Pizza Patron. The Dallas-based carryout chain has raised eyebrows over a planned promotion to give away thousands of free pies on the evening of June 5, but only to customers who order in Español.

Speaking of pizza, it seems the food’s remaining days as a certified vegetable might be numbered if the new “SLICE Act” passes in Congress.

And speaking of free stuff, some jobs just come with better perks. From complimentary beer and catered lunches to picking up the office’s coffee shop tab, OPEN Forum divulges some of the best company incentives around.

I wonder what incentive persuaded Oprah—the queen of free giveaways talk—to team up with The Huffington Post for a new section. And you get more readers, and you get more readers, and you get more readers …

Not so sure Brad Go teamed up with IKEA on this one, but that didn’t stop the sing/songwriter from penning a little ditty about everyone’s favorite Swedish furnishings store. (via AgencySpy)



Pretty creative, Brad. But now we’re about to venture into a realm of the truly innovative. I know, I know—I probably shouldn’t use that word. But honestly, this sh** is cray. A band of engineers at MIT created a non-stick coating material that could completely revolutionize that iconic Heinz bottle, not to mention the condiment industry as a whole.

Before LiquiGlide:



After LiquiGlide:



(Image via)