Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. We all know the jingle, but what we didn’t know were the exact ingredients of the signature condiment on a McDonald’s Big Mac. Well, we do now, thanks to the chain’s Canadian arm and executive chef Dan Coudreaut. Here you go: mayonnaise, sweet pickle relish, yellow mustard, white wine vinegar, garlic powder, onion powder, and paprika. And for years we thought it was Thousand Island dressing.



McDonald’s is also in the news for pressuring organizers of the London Games to place a ban on local restaurants selling chips—that’s British for fries—within the Olympic park for the duration of the summer sporting event. That is, unless the chips are sold with fish. (Seriously, that’s what the rule says.)

And McDonald’s isn’t the only one that let a secret slip. After what looks to be a corporate recruiting video from Apple leaked onto the Web, many are speculating whether the footage shows mock-ups for the highly anticipated iPhone 5. Watch below at the 0:57 mark:



McDonald’s and Apple were among the 27 global corporations that were shopped around to different agencies as part of a survey to determine who marketers see as their ideal clients. While Ronald and company didn’t make the top six—that honor goes to Nike, Apple, Google, Adidas, Volkswagen, and Coca-Cola—the Golden Arches avoided ranking among the organizations at the bottom of the list: Colgate, GSK, Johnson & Johnson, L'Oreal, Reckitt-Benckiser, and SC Johnson.

Kraft Foods landed somewhere in the middle of this group of brands, and that’s probably A-OK with Crispin Porter + Bogusky, the agency currently responsible for work on Kraft Macaroni & Cheese. Nonetheless, judging from a newly created app, the company not fine with kids wasting noodles on their pathetic macaroni art for mom and dad’s refrigerator. Food goes in the fridge. Not on it.



Kraft’s faux agitation at kids’ art and crafts is nothing compared to this collection of images from BuzzFeed showing faces in the crowd at Mitt Romney’s NAACP speech on Wednesday. The look on audience members’ faces range from disinterested to flat-out annoyed. A picture is worth a thousand words and these say it all.

The former Massachusetts governor was even heckled during the speech, which suggests Romney needs work on how to better command the room.

Romney’s press shop might need some assistance after a report from the Boston Glove dropped this morning revealing that SEC filings show the presumptive GOP nominee worked at Bain Capital through 2002, even though he has insisted he left the private equity firm in 1999 to helm the Salt Lake City Olympics.

Speaking of getting help, it’s now your turn, men. Thanks to ManTherapy.org and the “Ron Burgundy/Ron Swanson hybrid named ‘Dr. Rich Mahogany,’” guys needn’t worry about expressing their feelings or thoughts of depression any longer.



Meanwhile, fans of the Internet celebrated the 20th anniversary this week of the first photo ever uploaded to the Web, a picture of four girls in what appear to be prom dresses who comprised a parody band called Les Horribles Cernetttes. The group was named for the research lab where the women worked, CERN, which is also known for the project that launched the World Wide Web.

A new consumer research institute is about to get under way thanks to Georgetown University’s McDonough School of Business and the sponsored partnership of audit, tax, and advisory firm KPMG LLP, which they hope will “illuminate the challenges and opportunities of understanding and marketing to technologically empowered consumers.”

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.