Can underwear sales forecast who wins the presidency?

I see London. I see France. I see voters’ underpants. Plus, Urban Outfitters pulls Che Guevara shirt, the good and bad of retailers’ employee discounts, Pinterest for dudes, media’s Tumblr-esque future, and more.

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Boxers or briefs … or thongs or boy shorts? While America’s obsession with various public figures’ undergarments of choice is nothing new, this time the tables have been turned on voters and political pundits. In anticipation of our nation’s imminent election, CafePress released sales figures on its presidential skivvies. Interestingly enough, pro-Obama undies are outselling pro-Romney options in each of the four available styles—the Obama thong being the company’s bestseller—but anti-Obama intimates are also beating those of anti-Romney. Looks like the swing vote belongs to you, our unaccounted for commando constituents?

Then again, unless we’d like the creepy, singing children of the future haunting us after election day, perhaps we ought to give Barack his four more years.

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