Lawsuits aggravate Subway’s ‘footlong’ PR crisis
Customers in Chicago and New Jersey are suing Subway’s parent company claiming they were served sandwiches an inch shorter than promised. Subway offered a response.
This week, lawsuits were filed in Chicago and New Jersey, seeking damages against Subway’s parent company “in excess of $5 million,” claiming the franchise served sandwiches that were missing at least an inch of bread, according to the Chicago Tribune.
Subway responded on Thursday with the following statement:
“We have redoubled our efforts to ensure consistency and correct length in every sandwich we serve. Our commitment remains steadfast to ensure that every Subway Footlong sandwich is 12 inches at each location worldwide.”
Subway declined to specifically comment on the lawsuits, which name its parent company, Doctor’s Associates Inc.
The spark that started this PR firestorm occurred on social media last week when an Australian man posted to Subway’s Facebook page a picture of his “footlong” sandwich alongside a tape measure. The photo revealed that the sandwich was a mere 11 inches.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
