Long before schools ever dreamt of organizing fundraisers with doughnuts, and thereby leaving sweet-toothed philanthropists at the disposal of mere bake sales and candy bars, my aunt told me of a decadent corner of fried-dough heaven called Krispy Kreme. As with the real heaven, she spoke of seeing a magnificent light
, one that let you know when its treats were hot and fresh.
That is, of course, only if the employee(s) working would venture from his or her position at the drive-thru to fetch you those airy delights.
Alas, on one ill-fated visit, the window operator refused, even offering my aunt two boxes for the price of one if she’d take the doughnuts that were readily available.
“You can’t make me go all the way to the back,” she exclaimed.
Had this not been the late-nineties, one tweet would have most likely done this lethargic staffer in. These days, however, no company—Krispy Kreme included—can refute the powerful leverage that social media plays, particularly in the hands of disgruntled consumers.
Smart move by the doughnut maker extraordinaire that it’s hiring a social media manager
. Aside from community and customer relations, the job also entails responsibility for day-to-day implementation of the company’s online strategies, tools, and branded channels.
Anyone interested should consider this your "ready" light, notifying you to apply while the job is still fresh. No need to “go all the way to the back”—simply click here
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