As you check off the final items on your to-do list before holiday break—assuming you’re taking a few days off for the holidays—take a few minutes to review the following crisis PR prep list just in case the holidays don’t go as planned.
1. Informed clients are happy clients:
If you haven’t already done so, send a note to clients letting them know how they can get in touch with you, or who will be on call through the holidays.
2. Who’s on first:
Review or put together a cell phone alert tree with team members who are around for the holidays, so if a crisis does hit your company or your client, someone will always be available to manage it. Make sure a representative from the legal team is on the list too.
3. Anyone home:
If you are sending out a press release over the holidays, do you have a spokesperson available to answer media questions? If not, hold it until the new year, which might help get it more attention anyway.
4. The Internet does not take a vacation:
Make a schedule for your staff or client to monitor social media, which does not take a holiday. Also break out and share your social media response plan to ensure everyone knows how to respond online.
5. Social media over-sharing:
The holidays are a time for sharing, but over-sharing, particularly by executives on social media, is never good especially after someone has been drinking. Send a friendly reminder to your team about what is, and what is not appropriate to share on social media.
6. Scheduled tweets:
To keep social media channels open and active, some organizations will use scheduled tweets. Make sure these missives are appropriate and that someone will be around to turn them off if circumstances make these tweets untimely.
7. Who has the passwords and crisis plan:
Use the holiday as an opportunity to create a document with your social media passwords that can be shared with your team. It will be good for the person who is on call and helpful long after the holidays are over. While you are at it, email your current crisis plan to your team members and remind them to always have it on hand.
By taking the time before the holiday break to prepare for the worst, hopefully you will avoid—or at least lessen—any work-related crises that will surely dampen the holiday spirit for you and your team.