called it “lazy sexism.” Jezebel
referred to it as “tired, gendered” BS.
magazine is calling it a mea culpa.
The introduction to a collection of videos called “Dudes Grilling Things” had some readers up in arms about this paragraph, which blog The Braiser
catalogued before it was changed:
“It’s a cliche because it’s true: men like grilling things. Women like grilling things too, of course, but at this point in history, grilling, like crying about sports and being a Fortune 500 CEO, is firmly located in the domain of Dude.”
Some, such as CNN Eatocracy
editor Kat Kinsman, took offense at the idea that grilling is chiefly an activity for men
. She also said the Fortune 500 line “feels like a burn rather than tickle.”
editor Adam Rapoport took the criticism to heart, replying: “Humor is a fine line to be walked. Sometimes a writer trips.” Rapoport also said Bon Appetit
’s Web team inadvertently featured only men in the collection of grilling videos.
attempted to pick itself back up, removing the Fortune 500 crack and replacing it with “[inadvertently sexist attempt at humor deleted
].” The magazine also appended an apologetic editor’s note to the piece.
“We in no way meant to imply that women aren't just as masterful at the grill,” the note says, offering links to other articles which prominently feature women grilling.
[RELATED: Hear how top companies adapted to the digital PR industry changes at this August event.]
Although Kinsman was able to come to peace with Rapoport and Bon Appetit
, some commentators weren’t satisfied with the magazine’s attempt to make amends. Jezebel
’s Laura Beck called it a “non-apology.”
“That was a true ‘How can I be racist? Look at all my black friends!’ moment, right there,” she wrote.