Bloggers often feel that they have to reframe every news event to fit their topical niche. It’s usually a benign practice, but every once in a while, it backfires.
reporter Nikki Finke, now an independent entertainment blogger, found that out the hard way Thursday, after she tweeted this brief obituary of former South African President Nelson Mandela:
The initial reaction to the tweet was some rather strong anger—quite a few of the tweets we can’t republish here. Let’s just say people thought discussing a biopic’s Oscar buzz immediately after news of Mandela’s death was in poor taste.
Eventually, Finke’s perceived insensitivity became a joke, however, as things often do on Twitter. Users started the #FinkeObits hashtag to combine even more deaths of public figures with movie news:
For her part, Finke attempted to explain the mindset behind her initial tweet:
Users once again did not react favorably.
Many of her tweets thereafter were quotes from producer Harvey Weinstein and several actors who played Mandela, memorializing the anti-apartheid leader.