Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

The month of May means two things to anyone in school: Yearbooks and summer break. Before starting the latter, eight senior girls at Presentation High School in San Jose, Calif., took advantage of the former, as well as their shared last name, “Nguyen.” Knowing they’d be featured alphabetically in the publication, each member of the octet submitted a one or two-word portion of a senior quote to appear below their pictures. When books were distributed, their message to classmates was clear: “We know what you’re thinking and no, we’re not related.”

A yearbook prank at another school didn’t go over quite so well when a teacher’s name was misprinted to read “Chikahn Faqure.” Here’s a link to the original story; you can still see a photo-grab of the yearbook page and name here.

Mark Zuckerberg never had his senior picture in Harvard’s yearbook, because he quit college. But don’t for one second think that doesn’t make him any less of a mastermind with his money. While flaws in Facebook’s IPO on Friday might be leaving NASDAQ bigwigs feeling uneasy, there was no room to rain on what became an even bigger weekend for the site’s CEO. Zuckerberg tied the knot Saturday to his former schoolmate and girlfriend of nine years, Priscilla Chan.

However, divorce experts have already weighed in that the timing behind the wedding isn’t too surprising. Although it’s assumed the couple signed a prenuptial agreement, even without one, the date of the wedding would help determine legal assets were Zuckerberg and Chan ever to separate in the future.

Marriage—check. Now the Facebook cofounder just needs to prove to Wall Street that he and his social network can deliver.

Zuckerberg dressed like an adult for his nuptials on Saturday—something that observers have suggested he do to better prove himself to investors. Luckily, the folks at The Daily Beast have already consulted Burberry and Gucci on a few sartorial style suggestions.

Speaking of Burberry, the fashion label was awarded a $100 million settlement by a federal court in Manhattan for damages and trademark infringement by Chinese sites using its name to sell counterfeit merchandise.

Adidas is in a similar situation; it’s suing Big 5 Sporting Goods for knock-off sneakers that are akin with the former brand’s notable three-stripe motif.

Meanwhile, L’Oreal is under fire—inexcusable pun—as part of a new lawsuit that alleges its Garnier Fructis Sleek & Shine Anti-Frizz Serum might be flammable.

Ann Taylor is also feeling the heat after a recent Photoshop fail in which retouched images on the retailer’s site appear to have left its models’ thumbs oddly mutilated. Thumbs-down.

Photoshop wasn’t needed for a mind-blowing new campaign for Brazilian juice brand Camp Nectar that managed to emboss its logo directly onto freshly grown fruit.



Juice wasn’t the only item on Rankin Paynter’s shopping list when he walked into a K-Mart that was getting to ready to close its doors permanently. In fact, everything was on his list. The Kentucky businessman bought the retailer’s entire inventory valued at some $200,000 before donating all of it to a local charity.