Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Somebody getting beamed in the crotch with a whiffle ball.
Anyone caught falling down ever
The “truffle shuffle
Some things will always be funny. Regrettably, some of these moments translate poorly into words—and that can hurt news outlets and blogs, where a dull and humorless headlines can be as painful for readers as that whiffle ball is for the unsuspecting dad pitching it to his son.
profiled a new website that takes its headlines and content very seriously—by being not so serious. The site is The Gist
, and it’s from the creators of Someecards
and Happy Place
’s Saya Weissman described it as “part actual news, part comedy and part Cliff Notes,” or as Someecards President Brook Lundy put it:
“We wanted to offer news in a way that speaks to people’s lack of time and attention span and also to make it much more palatable, interesting and insightful—and ultimately funny.”
Making the task of penning headlines more challenging, Gawker Media owner Nick Denton announced
that his sites should limit their titles to 70 characters. Denton suggests “wordy headlines are a growing disadvantage” largely due to Google, which truncates them to the length of half a tweet in search results.
Condé Nast is truncating more than just headlines. The publisher introduced Editorialist, a new app that enables subscribers to customize their own magazine based on content from its many titles: (via The New York Egotist
To assemble your own publication, you might need a refresher on the basics of design. South African illustrator Emma Cook
might be able to help. She created a series of flash cards to help creatives teach their kids the ABCs by pairing each letter with a design related product or tool. (via PrintBench
Meanwhile, The Week
highlights just two letters: OK. Arika Okrent investigates where the expression originated, which she reveals didn’t come into use until 1839.
The birth of McDonald’s came 100 years later when Richard and Maurice McDonald opened a barbeque shop in California. But the restaurant’s first franchise opened on April 15, 1955, in Des Plaines, Ill., and this week the fast food chain is celebrating its 58th anniversary. To mark the occasion, Chicagoist
highlights the original menu.
Although not on its original menu, Taco Bell sells one million Doritos Locos Tacos every day, according to Yahoo
, which said the food item has singlehandedly created 15,000 jobs for the company.
RELATED: Taco Bell apologizes for botching pre-launch of Locos Tacos
Not all brands are lucky enough to put out a product that’s as big a seller as Taco Bell. To that end, PRNewser
details 12 ways seasonal brands can remain on consumers’ radar.
It might help if these brands understand the type of dialog their consumers want to have with them, at least by means of social media. Steve Radick, a vice president of public relations at Cramer-Krasselt in Chicago, outlines eight of these engaging conversations for Social Media Strategery
Fans engaged by “Breaking Bad” might want to learn what the show can teach them about cooking up content. A new site inspired by the show called Content is like Crystal Meth
RELATED: 3 social media lessons from ‘Game of Thrones’
For TV audiences still hooked on “Mad Men,” enjoy GQ
’s look book of every suit Don Draper has donned in the show’s history.
Whereas a few historic titles and authors (such as Mark Twain and Maya Angelou) remain permanent fixtures on the American Library Association’s annual list of “challenged books,” The Guardian
reports that it was Dav Pilkey’s children’s novel series “Captain Underpants” that garnered the most complaints in 2012 from parents, educators, and other members of the public. To put that in perspective, E L James’ “Fifty Shades of Grey” placed fourth.
RELATED: ‘50 Shades’ author to publish new writing guide
Some school districts have even banned “Little Red Riding Hood,” a fact that Moms Demand Action for Gun Sense in America uses in a new campaign. ABC News
reports that one ad in a series posted to the pro gun-control group’s Facebook page shows two young girls, one of whom is clutching the childhood classic and the other, an assault weapon. Above them, a caption reads:
“One child is holding something that’s been banned in America to protect them. Guess which one.”
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.