Give Martha Stewart a pine cone, and she could probably transform it into a three-bedroom birdhouse complete with air-suspended moat.
Give her an iPad—as the late Steve Jobs apparently did—she’ll not only break it, but also create a social media brouhaha.
When Stewart took to Twitter on Thursday after shattering her iPad, she seemed distraught:
However, if Stewart was searching for sympathy, she turned to the wrong place.
After arranging for an Apple rep to come get her broken device
, Stewart grew irritated when nobody showed. The incident inspired in Stewart an idea that Apple offer premium, on-demand service:
As Stewart’s frustrations grew, she called out Apple’s PR team:
Her Twitter audience’s frustrations grew, too.
In the end, Stewart conceded in silence (sort of):