McDonald’s Canada earned nearly 10 million views of a 2012 video in which it honestly explained
why its food looks different in professional photographs from the way it does when you buy it at one of its restaurants.
People seemed to appreciate the candor. Presumably because its other videos have been so successful, the fast food giant’s Canadian wing is once again showing exactly how the company does things.
This time, it’s showing exactly what goes into a Chicken McNugget, with the hopes of rubbing out its signature chicken offering’s association with a photo of a big box of pink goop
(that image is actually of “pink slime
” beef treated with ammonium hydroxide). To do so, the video shows the making of a chicken nugget, from the whole chicken to the frozen pieces shipped to restaurants.
A version of the ad aired during the Super Bowl in Canadian markets.
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Huffington Post Canada
does note that the video seems to gloss over a few details, however, namely the “seasoning” that goes into the McNugget. It quotes from the ingredients list on the McDonald’s website:
White Meat Chicken McNuggets®: Chicken breast, water, modified corn starch, salt, seasoning [yeast extract, salt, wheat starch, natural flavour (vegetable source), safflower oil, dextrose, citric acid, rosemary], natural extractives of rosemary, breaded with: water, wheat flour, yellow corn flour, modified corn starch, spices, salt, baking powder, dextrose, wheat starch, corn starch, modified hydrogenated soybean oil, cooked in 100% vegetable oil [canola oil, corn oil, soybean oil, hydrogenated soybean oil (TBHQ), citric acid, dimethylpolysiloxane]. CONTAINS: WHEAT.
The article continues:
Wondering what dimethylpolysiloxane is? It's a silicone-based product used to emulsify food and prevent caking and foaming. It's also used in cosmetics, shampoo, and silly putty.
How about TBHQ? That thing that appears in brackets after the soybean oil? It's a petroleum-based preservative.
So, not pink slime, but not exactly all-natural organic either.
Even so, the video seems to have struck a chord once again. It was nearly 1.4 million views as of Wednesday afternoon.