For at least one company, Motorola, Cyber Monday has become something of a moving target.
The cell phone maker’s website crashed from too much traffic during its big Monday sale, in which it was offering an unlocked Moto X phone for $150 less than retail.
“An extraordinary spike in concurrent orders caused our website to go down,” CEO Dennis Woodside explained in a blog post
apologizing for the technical problems. “We couldn’t fulfill orders. The site became unstable. While some orders were filled, many customers tried all day to place their orders, unsuccessfully. Customers were left frustrated.”
So starting at noon Eastern on Wednesday, Motorola is giving it another try. Then, it’ll offer the phone a third time, on Monday, Dec. 9.
“We have bumped up the number of sale devices available,” according to another company blog post
. “The promotion will last as long as quantities are available each day.”
One thing Motorola has done to try to lighten the load is change the process a little bit. Instead of asking buyers to design their phones as soon as they buy—one of the features of the Moto X is customization—they’re giving them seven days to tinker with it.
Customers gave Motorola a social media earful Monday after the site went down. A few gripes over options aside, quite a few Facebook commenters seemed pleased with Motorola’s plan to make up for the technical problems.
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“Awesome apology, thank you for being direct an genuine about how you plan to get things working again,” wrote one commenter. “We def appreciate communications like that!”