More than two years after it happened on live TV, the NFL is still mad at musician M.I.A. for sticking her middle finger up toward the camera during the halftime show at the 2012 Super Bowl. It may end up alienating her fans and other musicians in the process.
The NFL had been seeking $1.5 million in damages for what it called breach of contract, but now it has increased its suit to $16.6 million, looking for “restitution.” It’s basically charging the singer/rapper what it would have cost to air an advertisement during the two minutes of her performance.
MIA posted a photo of the arbitration papers from the NFL, which include a proposal for a structure of garnishing her earnings, to Twitter on Monday:
M.I.A.’s attorneys have shot back with examples of “profane, bawdy, lascivious, demeaning and/or unacceptable behavior” from other musical performers, as well as NFL players and coaches, according to The Hollywood Reporter
. In particular, they mentioned a proposal to assess a 15-yard penalty on players who use the “N-word.”
M.I.A.’s gesture during her Super Bowl performance prompted 222 FCC complaints
. The NFL seems to be looking to appease the people who were offended by punishing the performer, but it may be angering others with its suit. Several of the replies to M.I.A.’s Twitter post call the NFL “disgusting.”
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What do you think, PR Daily readers? Is the NFL doing more harm than good by pursuing this suit? Will it make musicians less likely to want to perform at the Super Bowl or other NFL events?