A comment posted Tuesday morning to Sonic Drive-In’s Facebook page
ominously states, “No this is not going to go away even close to anytime soon.”
The commenter was referring to the controversy over a sign a Sonic employee posted at the chain’s Belton, Mo., location. For several hours Sunday, the sign read, “KC CHIEFS' WILL SCALP THE REDSKINS FEED THEM WHISKEY SEND - 2 - RESERVATION.”
Since it was initially posted, photos of the sign have spread through social media rapidly. Lots of commenters have openly called the sign, and Sonic itself, racist.
“In a misguided effort to support his football team, an independent franchise owner allowed passion to override good judgment,” Sonic’s vice president of public relations, Patrick Lenow, told NBC News
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Sonic hasn’t posted any open apologies to Facebook or Twitter, but its Twitter replies
are virtually nothing but apologies at the moment. A few examples:
That last one is notable for being a response to nothing but a mention of the brand’s Twitter handle and Delores Schilling, a marketing consultant who was one of the first Twitter users to widely share a photo of the sign.