Results for Articles:
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
The best PR clients manage their outsize expectations and resist their impulses to DIY. If you want stronger relationships with your PR agency or your PR client, heed this advice.
7/22/2016 1:51:54 PM
Brand managers who excel under the pressure of handling a crisis are often looked upon as models in the industry. One PR pro offers crisis takeaways from the beloved cereal brand.
4/6/2016 1:51:00 PM
A Hewlett Packard Enterprise's marketing communications executive was taken to task for threatening to pull advertising campaigns after receiving negative coverage. Here's how the spat played out.
2/12/2016 2:52:38 PM
To rebound after a crisis, organizations are largely at the mercy of the public. With a sound strategy, though, the fallout can be lessened. Here’s how five corporations weathered the worst.
2/10/2016 2:49:41 PM
As backlash grows, some celebrities are skipping this year’s Academy Awards due to the lack of recognizing black actors and filmmakers. Here’s what you can take away.
1/22/2016 2:51:24 PM
Vasile Salaru said females should take classes on how to walk in heels. Student organizations protested and called for his resignation.
10/26/2015 1:49:00 PM
Are you ready for a crisis? The ‘four C’s’ can help your company recover after bad news breaks.
10/21/2015 1:51:29 PM
Firestorms can affect any organization, and it’s important to be prepared. Here’s how you can mitigate damage and regain your audience’s trust in i.
10/2/2015 1:45:37 PM
In hindsight, it's easy to question whether the sandwich chain should have ever tied its brand so closely to one person, who could and did become tarnished.
8/27/2015 1:51:39 PM
It isn't necessarily wrong for brands to take action in a crisis, but PR pros and managers should consider the precedent they're setting.
8/24/2015 1:49:49 PM
To use a musical analogy, 'Show the band your music before raising the curtain.'
8/20/2015 1:51:27 PM
The indictment against international soccer officials includes a line about 'agreements regarding sponsorship of the Brazilian national soccer team by a major U.S. sportswear company.' Nike issued a statement.
6/1/2015 1:48:39 PM
According to one PR exec, it's clear that we are. As a result, brands must be more cautious with their apologies.
5/8/2015 1:51:34 PM
Online firestorms can form at a moment's notice, and PR pros need to react quickly. Here's how you can do so successfully.
5/7/2015 1:51:13 PM