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According to one PR exec, it's clear that we are. As a result, brands must be more cautious with their apologies.
5/8/2015 1:51:34 PM
Online firestorms can form at a moment's notice, and PR pros need to react quickly. Here's how you can do so successfully.
5/7/2015 1:51:13 PM
As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.
5/1/2015 1:51:06 PM
The European Union formally charged the company Wednesday morning with abusing its search-engine dominance. In a blog post, a Google exec challenged that accusation with data.
4/16/2015 1:51:13 PM
These five brands took what could have been black eyes and turned them into footnotes, at best.
2/12/2015 2:52:47 PM
The NBC News anchor recently admitted a story he retold on several occasions was incorrect. In the wake of his misleading statements, what should be his next steps?
2/9/2015 2:48:52 PM
Though online fires are common, PR and marketing pros can quell the flames with the following tips.
2/4/2015 2:51:13 PM
The goofy comedy about North Korea led to a massive hack and security concerns. Here are a few things PR pros can glean from Sony Pictures' handling of its release.
1/12/2015 2:49:15 PM
In what officials are calling a terrorist attack, gunmen killed 12 people and wounded several others at the offices of the satirical newspaper Charlie Hebdo .
1/8/2015 2:51:56 PM
The past year has been full of brands and prominent people making public relations mistakes—on Twitter, on their websites, in interviews. Here are some of the biggest.
12/23/2014 2:51:05 PM
Critics say the company is caving to pressure from terrorists; others say it's the right decision. (Updated)
12/19/2014 2:55:47 PM
The Austin firm had to change its name and suspend all its social media accounts when people connected its name to a famous poem about lynchings.
12/12/2014 2:51:57 PM
The dystopian series provides ample social commentary. In addition, PR pros can learn a lot about crisis communications from the 'girl on fire.'
11/24/2014 2:49:12 PM
An investigative report from NPR and ProPublica has sent the aid organization scrambling to downplay its findings. Instead, the Red Cross should own up to mistakes and promise to correct them.
11/4/2014 2:52:28 PM
Over the past few years, corporate apologies have become more and more common. That may have reduced their value, but they're still a necessity, experts say.
10/17/2014 1:51:32 PM