Results for Articles:
In hindsight, it's easy to question whether the sandwich chain should have ever tied its brand so closely to one person, who could and did become tarnished.
8/27/2015 1:51:39 PM
It isn't necessarily wrong for brands to take action in a crisis, but PR pros and managers should consider the precedent they're setting.
8/24/2015 1:49:49 PM
To use a musical analogy, 'Show the band your music before raising the curtain.'
8/20/2015 1:51:27 PM
Social media users jumped to attack a marketing firm that formerly worked with the dentist that killed Cecil the lion. Here's how the firm handled the scrutiny.
8/4/2015 1:51:56 PM
The indictment against international soccer officials includes a line about 'agreements regarding sponsorship of the Brazilian national soccer team by a major U.S. sportswear company.' Nike issued a statement.
6/1/2015 1:48:39 PM
According to one PR exec, it's clear that we are. As a result, brands must be more cautious with their apologies.
5/8/2015 1:51:34 PM
Online firestorms can form at a moment's notice, and PR pros need to react quickly. Here's how you can do so successfully.
5/7/2015 1:51:13 PM
As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.
5/1/2015 1:51:06 PM
The European Union formally charged the company Wednesday morning with abusing its search-engine dominance. In a blog post, a Google exec challenged that accusation with data.
4/16/2015 1:51:13 PM
These five brands took what could have been black eyes and turned them into footnotes, at best.
2/12/2015 2:52:47 PM
The NBC News anchor recently admitted a story he retold on several occasions was incorrect. In the wake of his misleading statements, what should be his next steps?
2/9/2015 2:48:52 PM
Though online fires are common, PR and marketing pros can quell the flames with the following tips.
2/4/2015 2:51:13 PM
The goofy comedy about North Korea led to a massive hack and security concerns. Here are a few things PR pros can glean from Sony Pictures' handling of its release.
1/12/2015 2:49:15 PM
In what officials are calling a terrorist attack, gunmen killed 12 people and wounded several others at the offices of the satirical newspaper Charlie Hebdo .
1/8/2015 2:51:56 PM
The past year has been full of brands and prominent people making public relations mistakes—on Twitter, on their websites, in interviews. Here are some of the biggest.
12/23/2014 2:51:05 PM