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These five brands took what could have been black eyes and turned them into footnotes, at best.
2/12/2015 2:52:47 PM
The NBC News anchor recently admitted a story he retold on several occasions was incorrect. In the wake of his misleading statements, what should be his next steps?
2/9/2015 2:48:52 PM
Though online fires are common, PR and marketing pros can quell the flames with the following tips.
2/4/2015 2:51:13 PM
The goofy comedy about North Korea led to a massive hack and security concerns. Here are a few things PR pros can glean from Sony Pictures' handling of its release.
1/12/2015 2:49:15 PM
In what officials are calling a terrorist attack, gunmen killed 12 people and wounded several others at the offices of the satirical newspaper Charlie Hebdo .
1/8/2015 2:51:56 PM
The past year has been full of brands and prominent people making public relations mistakes—on Twitter, on their websites, in interviews. Here are some of the biggest.
12/23/2014 2:51:05 PM
Critics say the company is caving to pressure from terrorists; others say it's the right decision. (Updated)
12/19/2014 2:55:47 PM
The Austin firm had to change its name and suspend all its social media accounts when people connected its name to a famous poem about lynchings.
12/12/2014 2:51:57 PM
The dystopian series provides ample social commentary. In addition, PR pros can learn a lot about crisis communications from the 'girl on fire.'
11/24/2014 2:49:12 PM
An investigative report from NPR and ProPublica has sent the aid organization scrambling to downplay its findings. Instead, the Red Cross should own up to mistakes and promise to correct them.
11/4/2014 2:52:28 PM
Over the past few years, corporate apologies have become more and more common. That may have reduced their value, but they're still a necessity, experts say.
10/17/2014 1:51:32 PM
The outrage over Apple's decision to upload a U2 album to its users' devices was widespread; PR pros would do well to learn from it.
9/22/2014 1:48:10 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
The airline scrambles as a second plane this year goes down. But this one reportedly was shot down amid the separatist conflict in the Eastern European country.
7/21/2014 1:48:10 PM
Publishing a serious crisis response next to promotional materials, especially if they’re intended to be humorous, can send a mixed message that can hurt your brand.
7/3/2014 1:53:55 PM