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Though online fires are common, PR and marketing pros can quell the flames with the following tips.
2/4/2015 2:51:13 PM
In what officials are calling a terrorist attack, gunmen killed 12 people and wounded several others at the offices of the satirical newspaper Charlie Hebdo .
1/8/2015 2:51:56 PM
The past year has been full of brands and prominent people making public relations mistakes—on Twitter, on their websites, in interviews. Here are some of the biggest.
12/23/2014 2:51:05 PM
Judy Smith, the inspiration for "Scandal's" lead character, gives communications experts some great advice for those times brands fall under fire.
12/19/2014 2:48:29 PM
The dystopian series provides ample social commentary. In addition, PR pros can learn a lot about crisis communications from the 'girl on fire.'
11/24/2014 2:49:12 PM
The promotion was meant to warm up French customers to the service, but when American websites caught wind of it, Uber shut it down.
10/24/2014 1:49:15 PM
A Sainsbury's store posted a banner for the chain's 'fifty pence challenge' to the public. Twitter began ridiculing it immediately.
10/3/2014 1:47:27 PM
Drink makers including Coke, Pepsi and Dr Pepper vowed to cut Americans’ calorie consumption from sugary drinks by 20 percent by 2025.
9/25/2014 1:48:50 PM
Publishing a serious crisis response next to promotional materials, especially if they’re intended to be humorous, can send a mixed message that can hurt your brand.
7/3/2014 1:53:55 PM
After The Netherlands defeated Mexico in the round of 16, the airline posted an image of a “departures” sign with a stereotypical image of a Mexican man.
7/1/2014 1:48:54 PM
The push notification from the broadcasting organization’s smartphone app was intended to only be a test.
6/27/2014 1:56:55 PM
An American dentist was hoping to travel to Spain, but ended up in the Caribbean. The airline isn’t commenting.
6/26/2014 1:51:04 PM
The site IkeaHackers will have to move to a site that doesn’t include the name Ikea in its URL.
6/18/2014 1:56:48 PM
The Sainsbury’s display included a mannequin dressed up like the movie’s protagonist, seemingly as a promotion for the clothing.
5/22/2014 1:45:21 PM
The numbers 18 and 88 on the packaging of Ariel detergent were intended to show the numbers of loads, but instead, conveyed inadvertent meanings in Germany.
5/14/2014 1:47:56 PM