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There are three cases to be made, each one with its own merits, but a concerted effort might be your best bet-as long as each representative has had intensive media training.
4/7/2014 1:46:06 PM
Patrick Sandusky, the chief communications officer at the U.S. Olympic Committee, spoke to PR Daily about the recent PR crisis that gripped the organization.
6/26/2012 1:56:00 PM
A sturdy image doesn’t equal big profits, but there’s a movement afoot, says one PR professional.
5/8/2012 1:59:25 PM
The fashion jewelry retailer waited two days to respond to a blog post charging it with using an independent U.K. company's designs.
2/28/2012 2:55:10 PM
The release tried to tout his credentials as a philanthropist, but instead landed a blog story in which he’s repeatedly mocked.
2/21/2012 2:55:28 PM
A new report from Altimeter Group found that companies could avoid or diminish three-fourths of social media crises with additional resources.
9/1/2011 1:58:11 PM
This is what we call a feel-good story. An errant tweet on the Red Cross Twitter feed didn't lead to #FAIL mentions on Twitter, but instead a renewed interest in the organization's blood drives.
2/16/2011 6:30:47 PM
This is a nightmare. Photo-sharing site Flickr accidentally deleted user's 4,000 pictures.
2/2/2011 6:00:00 PM