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The VP for the brand’s parent company was applauded for her tempered statement amid the firestorm over Donald Trump Jr.’s analogy. Here’s what you can learn.
9/23/2016 1:48:14 PM
‘There is very little we can do to take away the hurt we have caused, but we can begin with silence,' the company’s owner said in a statement.
9/13/2016 1:48:59 PM
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
The Los Angeles-based retailer is planning to move away from its roots, and loyal California fan base. How might that affect sales? Execs are hoping for a boost. Here's the scoop.
8/24/2016 1:48:55 PM
A recent hotel advertisement got leaders of the American Family Association in a dither. Here’s the image, the controversy that followed and why Hilton execs aren’t backing down.
8/2/2016 1:49:49 PM
The image is part of a racy collection called ‘Erotica,’ but consumers criticized the fashion brand online, calling the image ‘creepy’ and comparing it to pornography.
5/16/2016 1:45:06 PM
Twitter users said the men's shirt made light of sexual assault and rape. Brand managers apologized after the item was removed from its website.
3/17/2016 1:48:50 PM
The retailer got into hot water with consumers after scrubbing a marketing campaign that featured the women’s rights activist.
3/2/2016 2:48:17 PM
The retail company enlisted former Smiths lead singer to pose for posters and t-shirts, but the celebrity hated the result. Both parties aired the spat in front of online followers.
2/17/2016 2:48:12 PM
It didn’t take long for the Internet to read into the suggestive language used in a Yukon advertising campaign for vitamin D. The group’s marketing chief says it was in on the joke.
1/28/2016 2:47:59 PM
Internet users lashed out after the search giant called the words ‘negative physical attributes’ in a recent policy notice sent to an AdWords user. Google blamed the situation on a poorly-worded notice and updated its policy.
1/21/2016 2:48:03 PM
The publisher said the story ‘may give [children] a false impression of the reality of the lives of slaves’ and is issuing refunds for those that purchased the account.
1/21/2016 2:47:30 PM
Consumers shared photos of the marketing campaign on Twitter, sparking criticism of the brand.
7/17/2015 1:52:48 PM
The ads featured topless models holding up signs that said, ‘Ride me all day for £3.’ Twitter users, including celebrities, complained.
5/12/2015 1:49:33 PM
The PR Daily Awards remain our most popular program. Nearly 350 entries from around the world were submitted last year. It's back this year and ready for your very best.
1/26/2015 2:53:14 PM