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7/28/2014 11:00:00 AM
Edelman's recent survey focused on the key factors that make your message highly digestible.
7/24/2014 1:55:00 PM
The balloon, which is modeled after Rio de Janeiro’s famous statue of Jesus with his arms open, is a promotional stunt for Sportsbet, and has the hashtag #KeepTheFaith on it.
6/12/2014 1:46:24 PM
The maker of ‘Watch Dogs’ sent an Australian news publication a safe with a copy of the game inside. When staffers got suspicious, they called the cops.
5/30/2014 1:47:07 PM
The Sainsbury’s display included a mannequin dressed up like the movie’s protagonist, seemingly as a promotion for the clothing.
5/22/2014 1:45:21 PM
The agency’s India office created the ad for a mattress company. It depicts Pakistani activist Malala Yousafzai getting shot, then ‘bouncing back.’
5/19/2014 1:49:30 PM
The photographer who took the photo has set out to correct the misappropriation of her image. The Nigerian man who initially combined the photo with the hashtag says he meant no harm.
5/13/2014 1:47:06 PM
Morrisons advertised its low price for a baguette on a nearly sacred statue of an angel in the town of Gateshead, England. People are furious.
5/8/2014 1:45:00 PM
While H&M pulled a shirt from its stores that featured a skull over a Star of David, a model's photo for American Apparel showed more skin than many observers thought was appropriate.
4/1/2014 1:53:14 PM
Huge brands including Microsoft, Netflix, Apple, and even the federal government have fallen on their proverbial faces. Learn from their mistakes.
3/27/2014 1:52:46 PM
When a viral marketing expert called TeamWork Online out for its email newsletter, its Twitter account insisted it ‘meant no disrespect.’ ( UPDATE )
3/25/2014 1:45:36 PM
A report from the Campaign for Tobacco-Free Kids and other organizations claims that Marlboro’s ads are geared toward teens. Marlboro says that’s just not so.
3/13/2014 1:53:46 PM
A year after Hurricane Sandy, the communications and marketing staff at NYU Langone Medical Center threw a birthday party for the babies born the day the storm hit.
2/4/2014 2:53:25 PM
Continued controversy over Russia’s anti-gay laws and how they’re affecting the 2014 Winter Games have been an unexpected headache for Coca-Cola and McDonald’s.
1/31/2014 2:45:49 PM
The ad features a man changing ‘the image of Japanese people’ by putting on a huge fake nose.
1/29/2014 2:46:19 PM