Results for Articles:
Mugs, t-shirts and hats bearing Google Chrome logos and assertions that the search company steals users’ data may be doing Microsoft more harm than good.
11/27/2013 2:49:59 PM
See how one of the world’s biggest brands responded to a royal PR crisis.
11/20/2013 2:57:26 PM
Just because language on a website is boilerplate, that doesn’t mean you can copy it from somewhere else. Yet, that seems to be the approach some agencies are taking.
11/20/2013 2:46:37 PM
The ketchup company’s new CEO was once the head of Burger King, so McDonald’s won’t be serving its sauce anymore.
10/29/2013 1:53:09 PM
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
10/18/2013 1:52:03 PM
Arthur’s Day honors the Irish brewery’s founder, but not everyone raised a glass to salute what’s being slammed as a ‘cynical marketing ploy.’
9/30/2013 1:53:40 PM
Trumpeting the ‘traditional family’ as ‘one of the company’s core values,’ Guido Barilla says detractors are free to ‘eat another’ brand.
9/27/2013 1:58:28 PM
Even Comic Sans would have be a better choice than a typeface that recently bewildered consumers in Hong Kong.
9/27/2013 1:52:37 PM
The ad, for a new product called a ‘charcoal donut,’ depicts a woman painted completely black except for her lips.
9/4/2013 1:47:59 PM
The organization, which has become known as much for the conspiracy theories about it than anything, is hoping for an image change.
8/20/2013 1:52:00 PM
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
5/23/2013 1:51:17 PM
Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.
5/22/2013 1:48:43 PM
Despite public apologies, some blue chip brands find themselves in the PR hot seat over offensive ads. The push to be ‘creative’ is simply backfiring.
5/10/2013 1:58:19 PM
Cable provider Foxtel has issued a prompt apology conceding that its outdoor ad for Australian TV network Studio was ‘clearly in appalling taste.’
5/3/2013 1:56:50 PM
New Zealand-based Tui has seen a slew of complaints over an ad that some see as deriding same-sex marriage. The company insists its latest themed ad is just a joke about relationships in general.
5/1/2013 1:49:00 PM