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Reporters get things wrong sometimes. If you learn that some incorrect information is about to come out, you have a few options.
4/8/2014 1:51:32 PM
Huge brands including Microsoft, Netflix, Apple, and even the federal government have fallen on their proverbial faces. Learn from their mistakes.
3/27/2014 1:52:46 PM
When you’re scrambling to save face after a disaster, remind your leaders to demonstrate these five behaviors.
2/28/2014 2:52:46 PM
The 2014 Winter Games came to a close Sunday night after a rather bumpy road, PR-wise. But were they really that much worse than previous Olympiads?
2/25/2014 2:52:50 PM
If an executive in your organization feels compelled to apologize for wrongdoing, it should be because there’s a need, not simply because video apologies are trendy.
1/10/2014 2:52:56 PM
For public speaking, crisis management, reading body language, and dealing with the media, these books ought to cover all the bases.
12/30/2013 5:01:12 AM
Whether you're looking for a stocking stuffer for your favorite communicator or need some ideas for yourself, this list has you covered.
12/16/2013 2:51:00 PM
What may seem like the end of the world as it’s happening doesn’t have to be apocalyptic as long as you keep your head.
11/14/2013 2:52:14 PM
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
10/18/2013 1:52:03 PM
Hiding your head in the sand at the first sign of trouble will do far more damage to your reputation than addressing it directly with a crisis plan.
8/27/2013 1:53:35 PM
The safety of air travel is once again at the forefront of people’s minds, but carriers should resist drawing attention to themselves, crisis experts say.
7/9/2013 1:53:39 PM
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
5/23/2013 1:51:17 PM
Despite overwhelming support from social media users, A.J. Clemente was fired after his on-air gaffe. Worst first day ever?
4/23/2013 1:54:46 PM
Start by acting like a human, not a marketing robot.
4/17/2013 1:54:29 PM
The Royal Bank of Canada is taking serious flak for its outsourcing.
4/11/2013 1:54:56 PM