The next time your organization is in need for some crisis communications, simply reach for the phone. Not that one … your smartphone.
Ketchum’s new app puts crisis management in the palm of your hands. It’s called Mobile RepProtect
, and it puts your company’s customized crisis plan in a convenient app format.
Here’s an example from The Wall Street Journal
Take a hotel chain, for instance. The company’s executives could be holed up in a different city, but if disaster happens in a particular hotel, the general manager there could act on the early steps right from his phone — alerting the company higher-ups, dealing with guests, and even dispersing legal department-approved statements to gnawing reporters.
The app is not meant for people that don’t have a Ketchum action plan. It does, however, eliminate the need to carry around big old binders full of your company’s crisis plan, or even a laptop.
Ketchum pilot tested the app with Tanger Outlets, according to its press release
RepProtect doesn’t pop up in a general app search. Organizations will have to acquire licenses to get the app, it appears. The app will be password protected in the event of lost mobile devices.
Watch the video below to learn more: