British Airways lambasted after tweet to former cricket star [Updated]

Thousands of Twitter users lashed out at the brand account and through a hashtag after the carrier tweeted what seemed to many an automated response.

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Sachin Tendulkar, a former Indian cricket player and captain, tweeted the following to British Airways social media staff after problems with the organization’s customer service:

Angry Disappointed and Frustrated.. #BAdserviceBA Family member’s Waitlisted ticket not confirmed despite seats being available (1/2)

— sachin tendulkar (@sachin_rt) November 13, 2015

And luggage being tagged by @British_Airways to wrong destination and don’t care attitude! #NeveronBA (2/2)

— sachin tendulkar (@sachin_rt) November 13, 2015

British Airways swiftly replied with the following tweet:

@sachin_rt We’re sorry to hear this Sachin, could you please DM us your baggage ref, full name and address so we can look into this for you?

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