There’s a reason many PR pros and their clients dislike talking about measurement. The subject is rife with confusion, and no widely accepted standards exist.
A new Ragan/NASDAQ OMX Corporate Solutions white paper, PR Measurement, reports on these and other findings from a survey of 1,467 PR pros.
In this white paper, you’ll discover the data you’re looking for—and find ways to benchmark yourself—on key questions ranging from measurement budgets to favorite tools.
Please fill out the form below to download this free white paper, “PR Measurement.”
- Standards. Two thirds of respondents cite the lack of a single, widely accepted standard as the biggest problem with PR measurement.
- Satisfaction. Thirty percent aren’t satisfied.
- Barcelona Principles. Sixty-six percent are unfamiliar with the industry’s first real attempt to standardize PR measurement.
- Advertising Value Equivalency (AVE). Thirty-two percent still use this disputed metric.
- Big Data. Most are unfamiliar with this emerging field.
- Is measurement integral to PR? A wide majority— 89 percent—agreed.