Results for Articles:
Organizations are becoming increasingly particular about where they advertise. Here’s how execs reacted after a petition signature and letter from a ‘loyal Lego customer’ went viral.
11/16/2016 2:46:55 PM
The social media company has taken significant flack over a new marketing tool. Here’s how execs responded as well as insight from Mark Zuckerberg about news-related content.
11/15/2016 2:54:43 PM
The company said the item, sold by a third party, was ‘appalling’ and ‘unacceptable.’
10/28/2016 1:45:47 PM
Some question the United Nation’s appointment of Wonder Woman to represent its gender equality campaign. Here’s what led to a petition and protest—along with the UN’s response.
10/27/2016 1:48:08 PM
Marketing managers are familiar with the importance brand loyalty. Across the pond, here’s how consumers fought back against increasing the cost of a popular product.
10/19/2016 1:46:11 PM
When a firestorm hits your organization or client, communicators can negate further damage by working with marketing and advertising teams to pause campaigns.
10/18/2016 1:51:11 PM
Ronald McDonald’s role in the fast-food company’s marketing efforts will be less significant in the coming months—or at least until clown sightings diminish. Here’s why.
10/13/2016 1:54:59 PM
The costume company’s vice president said he didn’t want to ‘make light of a serious situation,’ but told a reporter that ‘people should be able to laugh at it.’ Many consumers didn’t.
10/13/2016 1:48:40 PM
The company has halted production of its smartphone—and the device’s replacement—both of which have been known to catch fire. Can Samsung repair its image?
10/12/2016 1:47:39 PM
The company said the amount of sugar inside—which is more than some of its cola drinks—‘comes from the fruits and/or vegetables contained within.’
10/7/2016 1:45:50 PM
For years, marketers have claimed Honest goods are free of sodium lauryl sulfate. After lab tests proved otherwise, reps are scrambling to make things right.
10/4/2016 1:54:16 PM
A spokesman for the company said the Halloween decoration ‘is not in line with [Home Depot’s] core values,’ despite its creators’ calling it just ‘a fun-spirited prank.’
9/30/2016 1:48:48 PM
National Park Service reps have proposed a ‘donor recognition program,’ which would allow some signage and logos on parks property. Many groups are against it. Here’s why.
9/30/2016 1:46:12 PM
The VP for the brand’s parent company was applauded for her tempered statement amid the firestorm over Donald Trump Jr.’s analogy. Here’s what you can learn.
9/23/2016 1:48:14 PM
‘There is very little we can do to take away the hurt we have caused, but we can begin with silence,' the company’s owner said in a statement.
9/13/2016 1:48:59 PM