Results for Articles:
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
The Los Angeles-based retailer is planning to move away from its roots, and loyal California fan base. How might that affect sales? Execs are hoping for a boost. Here's the scoop.
8/24/2016 1:48:55 PM
The ‘Step-It’ wristband had barely hit the market when the chain voluntarily recalled it. There were complaints about rashes, and critics condemned the pairing of fast food and fitness.
8/22/2016 1:48:11 PM
A recent hotel advertisement got leaders of the American Family Association in a dither. Here’s the image, the controversy that followed and why Hilton execs aren’t backing down.
8/2/2016 1:49:49 PM
Two brands shouldn’t ever be too much alike. In a recent lawsuit, executives at Adidas plan to make that clear. Here’s the gist of the feud and how reps communicated their plans.
7/20/2016 1:47:22 PM
The retailer recently removed clothing that displayed phrases such as, ‘Sorry ladies, I only date models’ and ‘Ladies’ Man’ after consumers lashed out and called the products inappropriate.
7/19/2016 1:48:38 PM
We are gearing up for our annual PR Daily World Conference and want to offer PR pros solutions to pressing issues and concerns they face daily. Take our survey, and let us know.
7/15/2016 1:48:39 PM
After voluntarily taking some of its flour products off shelves this month, the organization is doing the same with several Nature Valley varieties. No illnesses have been reported as of yet.
6/8/2016 1:51:58 PM
The retail brand’s promotion depicting an interracial family sparked some social media users to lash out with racist messages. However, even more defended the ad.
5/4/2016 1:51:38 PM
The comedian won’t pursue the proposed flick that sparked outrage from the late president’s children. They urged the ‘SNL’ alumnus to learn more about the cognitive condition instead of mocking it.
5/2/2016 1:53:21 PM
The mobile carrier’s latest campaign got consumers—and its CEO—talking online. The fast-paced conversation resulted in an apology after the ad left a bad taste in users’ mouths.
4/15/2016 1:48:37 PM
Attorneys for hundreds of residents with contaminated drinking water have filed suit against Michigan’s governor. Social media users weigh in on the state’s juxtaposing marketing strategy.
4/11/2016 1:51:33 PM
The two food brands reached a semi-sweet agreement this week after months of hearings and deliberation over a similar product.
4/1/2016 1:49:24 PM
Easter season usually means great exposure for candy brands. After one well-known organization altered its packaging, however, fans wasted no time complaining online.
3/30/2016 1:53:51 PM
Communicators might not be dealing with Zika and Ebola in this very moment. Still, there’s plenty to learn about how to manage a crisis from our top-notch health care experts.
3/30/2016 1:51:57 PM