Results for Articles:
Is generating controversy for the sake of clicks and 'likes' worth the backlash? One chief marketing officer says it absolutely does not.
10/31/2014 1:51:32 PM
Asking interested consumers for product ideas and other feedback is becoming a popular strategy for PR and marketing pros, but it's not for everyone. Just ask Mr. Splashy Pants.
10/30/2014 1:51:22 PM
Horror movies dole out surprises, build suspense, and keep audiences thinking after the credits roll. Good marketing does, too.
10/29/2014 1:52:28 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
There's a science to crafting headlines that attract readers and earn high search engine rankings.
10/28/2014 1:52:12 PM
People over the age of 50 buy more things than you'd think, and not just health-care-related products. Are you ignoring them in your marketing messages?
10/28/2014 1:51:55 PM
How can you tell if a campaign has peaked and it's time to try something new? Here are a few signs.
10/22/2014 1:52:05 PM
Some smart SEO and multimedia can make your release something reporters and the public can't miss.
10/16/2014 1:52:02 PM
Is the company's branded local journalism site an example of a company providing a public service, or is it blatant propaganda, as some critics contend?
10/16/2014 1:51:38 PM
Though the NYC event may seem entirely focused on tech and marketing, there are many takeaways for PR pros as well.
10/9/2014 1:51:31 PM
Websites without clear labels, that require multiple clicks to get to the most important stuff, and otherwise frustrate can serve as an example of what not to do.
10/8/2014 1:52:20 PM
People can tell when a campaign or communications program is a by-the-numbers affair. Make sure yours isn't.
10/3/2014 1:52:35 PM
A new infographic from Offerpop breaks down where the money is likely to go, based on survey data.
10/3/2014 1:51:25 PM
Common social media pitfalls can ruin otherwise good campaigns, but pros can avoid digital offenses by following these tips for branding success.
9/30/2014 1:52:39 PM
Most brands recognize the importance of social media, but this infographic explains how digital content creation affects the marketing budget.
9/30/2014 1:51:15 PM