Results for Articles:
Even if you have a fantastic product or service, your communications efforts will fall flat without the proper statements. Here’s how you can readjust if yours isn’t working out.
7/22/2016 4:00:50 PM
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/22/2016 1:59:51 PM
Though few marketers could have predicted the resurgence of Pikachu, the game app has taken the world by storm. Here’s how the brand’s parent company resurrected its image.
7/21/2016 1:51:26 PM
Google has changed, and so should communicators. Here are three common blunders that can undermine your efforts when you use its mobile-first apps.
7/21/2016 1:47:23 PM
The younger demographic has huge spending power, but getting your messages to and connecting with them can be an uphill battle. This infographic can help.
7/20/2016 1:51:16 PM
The internet is full of characters. Many could benefit your organization if you can strike a partnership and transform them into brand ambassadors. Here’s how you can get started.
7/19/2016 1:53:20 PM
The viral app is making headlines as more and more consumers are getting caught up in the game. Here’s how a grocer got involved—and how your organization can, too.
7/19/2016 1:46:57 PM
Want to engage more efficiently with your customers? Automation software might help. To improve your data mining and better understand your target audience, here’s how to start.
7/19/2016 1:45:06 PM
Many marketers strive to grab the attention of their target audience. To do so, keep marketing emails short and sweet. Don’t reinvent the wheel; just consider this advice.
7/15/2016 1:51:28 PM
The Broadway smash hit about one of America’s founding fathers has captured the hearts of theatergoers nationwide. Here’s how you can emulate that success.
7/15/2016 1:45:18 PM
If you think marketers don’t have to monitor their efforts, spend next to nothing for campaigns or are able to show ROI immediately, read this infographic for a reality check.
7/13/2016 1:51:06 PM
The text-messaging technology could be the basis for micro-journalism on a macro scale, with significant manifestations for PR pros, marketers and internal communicators, as well.
7/13/2016 1:45:05 PM
PR and marketing have long been on a collision course. Agency execs that don’t adapt to the industry’s new model could soon be left in the dust. Here’s how you can adjust and thrive.
7/12/2016 1:53:03 PM
Improved relations with your target audiences and better website rankings have more in common than you think. Here’s why—and how—PR pros should combine these two campaigns.
7/8/2016 1:52:08 PM
Leaving something irresponsible online can hurt your brand. It isn’t even what you did. It’s the fact that five years later, you seem proud of it—when you’ve only forgotten all about it.
7/8/2016 1:49:25 PM