Results for Articles:
Some marketers think creating love-themed campaigns are too cheesy, but one communicator argues that the holiday offers many opportunities to build relationships with consumers.
2/9/2016 5:00:04 PM
The Denver Broncos were victorious on the field, but several brands—including Mountain Dew, Nationwide and Anheuser-Busch—secured their own wins.
2/9/2016 2:49:00 PM
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
Marketers, use these digital media tactics to turn the average social media follower into one that regularly partakes of your products and services.
2/3/2016 2:51:26 PM
Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.
2/3/2016 2:49:04 PM
The 'lean, mean, green fighting machines' aren't just a popular piece of pop culture. They can also teach marketers how to successfully tailor content to millennials and build stronger relationships.
2/1/2016 2:49:55 PM
Curating marketing, social media and PR news is an effective way to boost your influence and provide value to your audiences. Use these to find posts to share.
1/29/2016 2:49:53 PM
The GOP front-runner is no newbie when it comes to public speaking. His polarizing rhetoric aside, it’s tough to deny his ability to rev up an audience. Here are lessons for PR pros.
1/28/2016 2:51:31 PM
What do Kobe Bryant and Paul McCartney have in common? They practice their respective crafts to improve. Writers should do so, too. Try these tactics to keep your writing skills sharp.
1/28/2016 2:45:02 PM
What do icons Steve Jobs and David Bowie have in common? Their fearless rebelliousness helped them stand out from the pack. Here’s how brand mangers can follow suit.
1/26/2016 2:52:17 PM
A major winter storm is bearing down on the East Coast. Fashion your comms strategy to handle whatever professional blizzard might come your way.
1/25/2016 2:48:17 PM
As presidential campaigning kicks into high gear, marketers should look for ways to jump on board. Here are a few concepts for PR pros to focus on.
1/22/2016 2:49:56 PM
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
1/21/2016 2:52:14 PM
There’s one thing you can never do too soon—establish an audience. Here are a few tips for doing just that in advance of a new product launch.
1/21/2016 2:51:17 PM