Results for Articles:
Rather than treating social media as a separate entity, tie it to your other efforts for an approach that can yield branded bliss.
5/5/2016 1:59:05 PM
Younger consumers move quickly; to relate to them, brand managers should adopt their preferred, fast-paced social media platform. Here’s how to make sure your content gets noticed.
5/5/2016 1:52:55 PM
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
5/4/2016 1:49:48 PM
Prince’s death provoked a massive response from band managers on traditional and social media, but not all of the mourners put their own egos aside. Here’s how to avoid criticism.
5/2/2016 1:51:14 PM
Many communicators have found success with this online audio medium. To give your website a ranking boost, here are a few reasons to adopt this tech-savvy marketing approach.
5/2/2016 1:47:18 PM
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM
Data show a surge in customers and marketers who are using these trendy figures to communicate. Here’s how some notable brands are marketing their goods without text.
4/28/2016 1:49:11 PM
PR and marketing pros searching for brand advocates need look no further than their organizations’ current fans and followers. Here’s how to best interact with them.
4/26/2016 1:52:47 PM
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
4/26/2016 1:51:16 PM
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
4/22/2016 1:48:20 PM
Communicators can power their content and boost pitching prowess with these insights from this creative job application.
4/21/2016 1:53:10 PM
Anyone can snap a photo, which is why so many low-quality visuals make it online. Here are three tips for consistently shooting and sharing high-quality images.
4/21/2016 1:52:37 PM
Here's what the offbeat commercials from Slim Jim and Taco Bell can teach modern-day marketers.
4/20/2016 1:52:40 PM
PR and marketing pros can cut through the noise online by combining storytelling skills with technology.
4/20/2016 1:51:42 PM
Today’s consumers are making most purchases online. Here are a few tips for brand managers seeking to interact with them on their various devices and through social media accounts.
4/18/2016 1:47:30 PM