Results for Articles:
As the second-largest retail holiday, the season spells out a huge opportunity for companies. Here’s how brand managers have aced their efforts.
8/26/2016 1:59:54 PM
There’s no denying that PR comprises mostly women in its workforce. Yet women hold only 30 percent of its C-level positions. How can that change? Find out here.
8/26/2016 1:54:33 PM
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
These young consumers aren’t as influenced by traditional advertising as many marketers might hope. If you seek to persuade them, use content—and a WordPress account.
8/25/2016 1:51:51 PM
Marketing pros can increase their organizations’ bottom lines by connecting with consumers and giving them valuable takeaways. Follow these tips to win.
8/24/2016 1:46:54 PM
Who knew ‘personal branding’ in PR was such a young, mysterious, yet arcane branch of study? One PR pro lays down his imperatives for managing your image.
8/22/2016 1:47:47 PM
Google recently announced that Hangouts on Air is moving to YouTube Live—and many are still reeling from the closure of Blab. Here’s how to cope.
8/19/2016 1:51:36 PM
The work of a community manager is never over—and it’s tougher than it might seem. See if you relate to these tweets.
8/18/2016 1:53:21 PM
Sports fans all over the world will remember this year’s games long after the 2016 Olympics close out this week. To apply that lasting mentality to your campaigns, consider these tips.
8/18/2016 1:52:04 PM
Obstacles riddle the path to posting consistently great content. Here are three of the most common—and how to overcome each.
8/18/2016 1:46:27 PM
Communicators, cut the self-deception. You're simply conjuring alibis—stale ones, at that—for imaginary infractions. Stop the charade, and tap your own well of brilliance.
8/15/2016 1:51:22 PM
These pieces of internet culture are pervasive across social media platforms, but it’s not just for bloggers or online fans. Here’s what you should know about jumping on the trend.
8/15/2016 1:48:24 PM
From independent blogs to big-time brands’ social media channels, content is everywhere. To prevent your organization from being left behind, consider these ideas and begin your strategy.
8/12/2016 1:49:51 PM
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
8/12/2016 1:45:00 PM
Most brand managers are embracing the popular approach, but only 30 percent say they’re effective at it. Here’s how you can create a winning strategy.
8/10/2016 1:52:21 PM