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The smilies, frowny faces, and sideways looks that people type using keyboard symbols are fun and lighthearted, but they’re not appropriate for every business conversation.
5/21/2013 4:00:50 PM
Just because a shiny, new platform or digital network is dangled in front of marketers doesn’t mean your company should necessary be on it.
5/21/2013 1:52:40 PM
The NBC comedy series may be drawing to a close this week, but there’s no doubt it’s going to leave a lasting impression. ‘That’s what she said.’
5/17/2013 1:51:18 PM
You needn’t master ‘up dog’ or ‘humble warrior’ to represent your brand well. Clear your mind, grow from within, and be kind. Namaste .
5/16/2013 1:53:26 PM
The acclaimed 1920s novel, with a new film version opening, offers dos and don’ts for industry pros.
5/13/2013 1:51:55 PM
The ad depicts an injured white woman identifying a suspect out of a lineup of black men; dubbed ‘most racist commercial in history.’
5/3/2013 1:48:59 PM
Firm FleishmanHillard has formalized the philosophy of mixing PR, marketing, advertising, social media, and more together in its rebranding. Experts say that can work for agencies, if they know their limits.
5/1/2013 1:48:01 PM
Website visitors will probably not demand paywalls—but imagine if they did. Actually, don’t bother imagining, the author did it for you.
4/29/2013 1:46:39 PM
From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar.
4/26/2013 1:49:42 PM
Monday was a busy day on the Web, as a number of companies spoofed their audience with holiday hoaxes.
4/2/2013 1:55:53 PM
Did you ever think to ask an interviewer why she wouldn't want to hire you? Such a question could land you your dream job.
3/26/2013 1:49:30 PM
‘You can't wait for inspiration, you have to go after it with a club.’
3/19/2013 1:49:46 PM
Just calling up a reporter won’t work anymore. You need to adopt these approaches. And don’t worry, we’ll explain how with tons of tips.
2/28/2013 2:49:33 PM
A number of brands flooded Twitter with messages related to the Academy Awards last night—some of those tweets rubbed consumers the wrong way.
2/26/2013 2:49:19 PM
Recent poll have ranked the most popular U.S. presidents—most of which share a handful of common traits, including communications savvy.
2/19/2013 2:55:53 PM