Results for Articles:
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
3/5/2014 2:52:58 PM
If you work with clients, odds are you’ve seen requests like these, and you’ve wanted to offer retorts similar to the ones suggested.
2/25/2014 2:46:28 PM
The skin-care brand is asking candidates to express their creativity, confidence, and work ethic with the perfect snaps and videos.
2/21/2014 2:49:20 PM
Apple, Samsung, Google, and Microsoft retained their positions at the top of Brandirectory’s list of the 500 most valuable brands in the world.
2/19/2014 2:51:31 PM
The stark designs of Soviet propaganda take on a whole new tenor with tons of rainbow imagery added in.
2/17/2014 2:52:39 PM
With its limited budget, Pancreatic Cancer Action wanted to create advertisements that would ‘provoke thought and initiate discussion.’ So patients ‘wish’ for cancers with better survival rates.
2/14/2014 2:57:24 PM
Wilkinson Sword documented its creative spin on handing out roses with a strong holiday message: Don’t irritate the ones you love.
2/14/2014 2:53:04 PM
A Big Mac is cheaper in Sweden than it is in its Scandinavian neighbor to the West, and a billboard on the border is letting everyone know it.
2/13/2014 2:45:53 PM
A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
2/10/2014 2:47:34 PM
A creative team must include people with varying backgrounds and interests, but it’s to your benefit to make sure the team works as a finely tuned unit.
2/6/2014 2:52:27 PM
There's an avalanche of brand-produced content out there, and a lot of it is crap. It's the PR pro's obligation to head it off to maintain (if not strengthen) good relationships with journalists.
2/5/2014 2:51:58 PM
Firms often see RFPs as fishing expeditions for ideas, ways to needle a client’s current agency, or outright insults. They don’t often put a lot of work into them. Get to know the prospective agency instead.
1/27/2014 2:49:03 PM
Almost all of Interbrand’s top 100 brands tweet regularly, but they’re not really engaging with people, according to Simply Measured.
1/24/2014 2:51:24 PM
Freelancers and remote workers now have a workspace where they don’t have to feel guilty for not buying anything, or they can pound enough coffee to make the visit worth it.
1/15/2014 2:47:19 PM
Fed up with Facebook fans who weren’t real fans, the fast-food company offered free Big Macs to get people to leave. It lost thousands of followers, but kept its true loyalists.
1/14/2014 2:48:01 PM