Results for Articles:
The Denver Broncos were victorious on the field, but several brands—including Mountain Dew, Nationwide and Anheuser-Busch—secured their own wins.
2/9/2016 2:49:00 PM
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.
2/3/2016 2:49:04 PM
Curating marketing, social media and PR news is an effective way to boost your influence and provide value to your audiences. Use these to find posts to share.
1/29/2016 2:49:53 PM
There’s one thing you can never do too soon—establish an audience. Here are a few tips for doing just that in advance of a new product launch.
1/21/2016 2:51:17 PM
Learn how to quickly create online videos, as well as when to post them for greater reach.
1/20/2016 2:52:54 PM
Learning the proper etiquette for handling a bad review of your organization or brand takes practice. Here are a few tips to consider when managing negativity online.
1/15/2016 2:49:27 PM
When it comes to sharing content socially, most PR pros have a handle on Twitter and Facebook. What about Peach, though? Here’s what you need to know about the latest social-sharing app.
1/15/2016 2:42:41 PM
Managers of the brand are adept at understanding their customers. Even if consumers don’t realize they want a new spin on coffee, a little macchiato makeover is often in the offering.
1/8/2016 2:51:00 PM
Effective communication tactics don’t have to break the bank—or your departmental budget. If you run a small outfit, here’s how to make the most of it.
1/6/2016 2:52:33 PM
Blogging, paid social media and video are growing in importance for PR and marketing strategies. Use this infographic as a guide.
1/5/2016 2:52:49 PM
This year saw stories about social media trends, content marketing inspiration, crisis responses and more. We thank you for your readership throughout 2015.
12/23/2015 2:59:00 PM
YouTube says the top 10 viral videos this year have generated more than 25 million hours of viewing time. What does this mean for brand managers?
12/23/2015 2:51:34 PM
Use these tips as a guide to help your articles and other efforts soar to the top of search results and get on more readers’ screens.
12/22/2015 2:58:24 PM