Results for Articles:
Aspiring marketers envision a new landscape, with independent social media and digital marketing agencies withering and with a greater focus on content marketing.
6/11/2013 1:51:45 PM
They want to know which tools and tactics will work best for them, how to create a strategy, and how to measure results. The answers are nuanced.
6/10/2013 1:45:16 PM
Speed and mobility are transforming the industry landscape. Here’s how, along with guidelines for keeping pace.
6/7/2013 1:49:50 PM
Maybe it does pay to have God on your side—at least if you're a cobbler.
5/31/2013 1:51:54 PM
Working with a freelancer can be something of a gamble. You’ve got to know when to stick with it, when to part ways, and when to offer encouragement.
5/30/2013 1:47:18 PM
As content marketing staffs adopts the best elements of newsrooms, they should beware the more toxic aspects as well.
5/24/2013 1:49:27 PM
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
5/23/2013 1:51:17 PM
Mark these distinctions to keep them straight, and remember the handy acronym POETS.
5/22/2013 1:51:10 PM
Passive support on social networks—a.k.a. 'slacktivism'—is nice and it raises awareness for causes, but the global charity fund needs monetary donations to help those in need.
5/10/2013 1:56:57 PM
The candy bar maker is using both the search engine’s most commonly misspelled words, as well as strategic ad placement to feed consumers’ hunger.
5/9/2013 1:49:47 PM
Follow these edicts rendered unto thee, lest thou be smitten and a plague fall upon thine agency. (No kidding—these are smart ideas.)
5/7/2013 1:48:00 PM
It’s an ongoing scenario: One technology emerges just as another complicates your workday. Here are some software helpers to make the circle a tad less vicious.
5/2/2013 1:46:34 PM
New Zealand-based Tui has seen a slew of complaints over an ad that some see as deriding same-sex marriage. The company insists its latest themed ad is just a joke about relationships in general.
5/1/2013 1:49:00 PM
The rules for sending emails to people using mobile devices are different from those accessing them on desktop computers.
4/18/2013 1:56:14 PM
If you want your blog to bring in customers, you have to do more than crank out posts. Check off the points on these lists before you hit "publish."
4/4/2013 1:48:30 PM