Results for Articles:
Rising smartphone use means pros have to cater to a variety of devices. Make your branding efforts easier with these ideas.
9/30/2014 1:57:08 PM
Not all metrics are equal. The three on this list aren't worth your time.
9/26/2014 1:54:56 PM
Many companies need PR, marketing, and social media help; these tips and resources will help you find opportunities and stand out from the crowd.
9/24/2014 1:49:47 PM
Did your job make the list? If so, you may want to cover yourself in shark repellent.
9/18/2014 1:53:00 PM
Don't mourn the end of the practice of forcing users to 'like' a page to enter a contest or earn a coupon just yet.
9/15/2014 1:51:30 PM
Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
9/15/2014 1:48:10 PM
Google Analytics offers PR pros a lot more than just how much traffic a website generated in the last month.
9/8/2014 1:49:48 PM
If you're looking for an example of content marketing done well, look no further than The New York Times article on women's prisons sponsored by Netflix.
9/5/2014 1:49:49 PM
The online tool will keep marketers abreast of changes to the social media platform and help them develop campaigns.
8/29/2014 1:53:30 PM
The ALS Association has raised $70 million since the viral challenge started. Other organizations are sure to look to replicate that success.
8/27/2014 1:52:09 PM
Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
Unsure as to whether you should tell readers your brand is sponsoring online or print content? You probably should.
8/13/2014 1:45:26 PM
Email marketers and PR professionals with standing email lists should take heed.
8/8/2014 1:48:27 PM
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
8/4/2014 1:51:37 PM
Content doesn't just have to be blogs. It doesn't even have to be only writing. Try these avenues, too.
7/22/2014 1:59:55 PM