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In 1982, the "father of advertising" wrote a memo to his employees about how to write well. His advice in that memo is relevant today.
12/30/2014 5:08:20 AM
Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
5/7/2014 1:51:59 PM
If you’re still on the fence about whether content marketing is right for you, here’s a quick rundown of the benefits.
3/5/2014 2:49:52 PM
Use the same branding techniques as major companies standout in today’s crowded job market.
9/7/2012 1:58:29 PM
Strict rules on branding and social media are in place to protect the sponsors of this year’s Olympic games, but that hasn’t stopped some non-sponsors from taking advantage of the opportunity.
7/24/2012 1:57:28 PM
If your brand is in the social media space, Instagram should be part of your daily vocabulary. Learn everything from the basics to how other brands have used the photo-sharing service.
5/22/2012 1:48:12 PM
Buzz about the blogging platform is reaching a fever pitch. Here’s what you need to know to establish a presence on the site.
4/16/2012 1:48:12 PM
A new 100-day project from brand strategist Andrew Miller aims to answer that question. It could have major ramifications for brands.
3/28/2012 1:53:04 PM
Just because Joan Rivers and Ryan Seacrest aren’t asking which designer you’re wearing, it doesn’t mean you’re not being judged. But should it matter?
3/3/2012 8:00:05 PM
Seeking to reach donors and the press, a Catholic university tells the stories of its economically disadvantaged scholars.
2/29/2012 2:56:42 PM
Facebook rolled out its Timeline feature for brands on Wednesday. Were you prepared?
2/29/2012 2:51:16 PM
Restaurants, stores, presidential campaigns, and magazines are making playlists on music-streaming platforms such as Spotify and Grooveshark as a way to foster engagement. You can, too.
2/23/2012 2:48:56 PM
A promotional video for an iPad case follows the device as it’s carried to the edges of space in a weather balloon and then dropped. Who else wants one of these cases?
1/16/2012 1:48:19 PM
The Consumerist unveiled its list of the most loathsome television ads. Watch some of our favorites—or, perhaps more accurately, the best of the worst.
10/19/2011 1:53:43 PM
The visionary leader of Apple did more than revolutionize the tech industry. He also mastered the art of marketing and PR.
10/6/2011 1:59:57 PM