Results for Articles:
Marketers eager to attract an audience should always be aware of cost. To save money, time, and frustration avoid these missteps.
2/13/2016 6:00:19 AM
Your blog post or video might be captivating and inspiring, but unless you spread the word, it won’t reach your target audience and beyond. Try these approaches.
2/12/2016 2:59:00 PM
If you’re running behind in launching your love-themed marketing campaign, don’t go home with a broken heart. One PR pro offers a few eleventh-hour strategies that you’ll adore.
2/12/2016 2:57:59 PM
Now that content marketing, social media and other online trends are dominating marketers’ tactics, room to allocate funds is a crucial part of ensuring success.
2/12/2016 2:57:08 PM
The new menu item is coming to the "King of Burgers" at the end of the month, but social media users were skeptical.
2/12/2016 2:56:03 PM
Marketing pros can skip to the head of the line and show their ads front and center for 24 hours. Facebook and LinkedIn have new advertising tools, as well.
2/11/2016 2:58:53 PM
Ragan’s Health Care PR and Marketing Awards is back, and we want to show the world that you have the best PR and marketing strategy in the health care industry. Share your work—enter by Feb. 23 and save $50 per entry.
2/11/2016 2:54:57 PM
Ragan Training is on top of PR trends your boss hasn’t heard of.
2/11/2016 2:50:57 PM
Twitter users lashed out at the restaurant chain for mishandling its response to the pop star. However, the utterance in Beyoncé's latest song gave the brand a huge spike in sales.
2/11/2016 2:49:28 PM
Even for those not in New Orleans for this year’s celebrations, opportunities abound for boosting your brand online. Here’s how some marketers reached their audiences.
2/11/2016 2:46:10 PM
Some marketers think creating love-themed campaigns are too cheesy, but one communicator argues that the holiday offers many opportunities to build relationships with consumers.
2/10/2016 2:52:04 PM
Promoting your organization on the social network might seem overwhelming, but these tools and plug-ins can ease the process and extend your brand's reach.
2/10/2016 2:48:33 PM
Days after the CDC ended its investigation of the burrito chain, brand execs want consumers to know it’s back on track. On Periscope, staffers shared highlights from its companywide meeting.
2/10/2016 2:46:22 PM
Consumers complained after Patak's UK changed its signature (and popular) flavor. Brand managers quickly got the message.
2/9/2016 2:52:16 PM
The Denver Broncos were victorious on the field, but several brands—including Mountain Dew, Nationwide and Anheuser-Busch—secured their own wins.
2/9/2016 2:49:00 PM