Results for Articles:
Kellogg's is attempting to change its public image from that of a breakfast company to a snack maker. Here's why it's a smart move.
11/22/2014 5:00:40 AM
The social media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
11/21/2014 5:00:40 PM
What causes people to leave brands behind? Research conducted by Tenet Partners found that customers must feel like the brand cares.
11/21/2014 2:58:18 PM
Increase the impact of your organization’s story and learn how to integrate visuals into content strategy at this April summit.
11/21/2014 2:50:19 PM
Not all content is created equal. Different posts and articles should do different things. Send your readers down the funnel.
11/21/2014 2:48:58 PM
Interested applicants can put their virtual gaming skills to use with a few openings at Zynga.
11/21/2014 2:46:13 PM
Thought these short animations are often used to entertain, pros can also use them to take a visual strategy to the next level.
11/20/2014 2:51:27 PM
The print publication Pineapple is the company's way of pushing itself forward as a lifestyle brand.
11/20/2014 2:46:26 PM
The days of PR professionals separating themselves from other departments in an organization must come to an end, according to one agency executive.
11/19/2014 2:48:13 PM
You've worked hard to create great content. Now how do you promote it? This guide will help.
11/19/2014 2:46:41 PM
A new infographic from Uberflip lists all the attributes a content marketer must have to strike a perfect balance in his or her job.
11/18/2014 2:51:54 PM
The reality TV star's risqué photos in the magazine are an example of how taking risks and being authentic can generate a lot of buzz, for a person or a brand.
11/18/2014 2:49:43 PM
From cost to copyright, PR pros have valid reasons for keeping images out of their content. Some other reasons aren’t so valid. None of them should be a roadblock.
11/18/2014 2:46:18 PM
Here's how the communications teams at Raytheon joined forces to tell stories that garner top-tier media attention, and how you can do the same.
11/17/2014 2:53:30 PM
The Piano Man's social media tips, ways to turn readers into brand ambassadors, Facebook changes, and more were the top topics on reader's minds this week.
11/17/2014 2:52:35 PM