Results for Articles:
From words and phrases we should all stop using to tips for getting your press release read, find out what stories people couldn't stop themselves from reading this past week.
12/6/2013 10:00:24 PM
The Wall Street Journal argues that the word is being stretched well beyond its intended use when it comes to products, including a new variety of Pop-Tarts.
12/6/2013 7:00:55 PM
The Metabrainz foundation may not ever get the money it says it’s owed, but it earned a PR coup at the expense of the gigantic online retailer.
12/6/2013 2:57:13 PM
Former Deadline reporter Nikki Finke talked about the Oscar buzz for the new Nelson Mandela biopic while memorializing the South African leader. The #FinkeObits hashtag took off from there.
12/6/2013 2:56:01 PM
The words in your subject line won't send an email to the spam folder, nor are consumers trigger happy with the spam button. Watch out for these tall tales and more.
12/6/2013 2:55:25 PM
Not sure whether your brand will benefit from launching a spin-off product such as a sleep aid or a soda-infused barbecue sauce? Test the waters first.
12/6/2013 2:54:23 PM
The iconic author has valuable takeaways, regardless of whether you're creating content on a boat, with a goat, in the rain, on a train, in a box, with a fox, in a house, with a mouse…
12/6/2013 2:48:04 PM
This seemingly brilliant shortcut might be damaging your online reputation and costing you customers. Here's why.
12/6/2013 2:45:00 PM
Though the electronics retailer barely sells much of anything you’d call a traditional radio anymore, chief executive Joe Magnacca says the name isn’t why the company is losing money.
12/5/2013 2:53:04 PM
The airline got a lot of attention for its clever 'Look Up' billboard depicting a boy pointing up at a plane flying over. Domino’s did the same thing for a pizza delivery guy.
12/5/2013 2:49:04 PM
Godiva and Ghirardelli battle it out for chocolate supremacy as both brands search for a new hire to help them savor the sweet—and sometimes bittersweet—taste of marketing victory. That, and more, in this week’s roundup.
12/5/2013 2:48:43 PM
Finding content that will explode online is a mix of ‘intuition’ and following ‘the big story arcs’ of the Web.
12/5/2013 2:47:01 PM
The retail website’s founder, Jeff Bezos, has a clever idea for using unmanned helicopters to deliver packages, but the word ‘drone’ has sinister connotations.
12/4/2013 2:57:22 PM
That’s a 6.9 percent increase over 2012 prices. No wonder Black Friday shoppers weren’t buying as much this past holiday weekend— bah, humbug!
12/4/2013 2:48:51 PM
When someone tweeted a picture of an ad covered with racist graffiti to the clothing company, it hopped to action, replacing the ad with a fresh one.
12/4/2013 2:45:17 PM