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Although the duties of a PR pro might vary from client to client, some tasks never change.To make your routine more efficient consider these tips.
4/30/2016 5:00:39 AM
Prince’s death provoked a massive response from band managers on traditional and social media, but not all of the mourners put their own egos aside. Here’s how to avoid criticism.
4/29/2016 4:00:14 PM
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/29/2016 1:55:12 PM
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM
New PR and marketing pros can prepare themselves for a job opportunity with the following ideas.
4/28/2016 1:45:50 PM
From rapturous sonnets to dramas, comedies and histories that resonate 400 years after his death, communicators should take note of the prolific scribe’s oeuvre.
4/27/2016 1:47:15 PM
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
4/27/2016 1:46:24 PM
The next time your boss or client wants you to make a video about shoelaces or an image of insurance package to rack up online views, try these strategies instead.
4/26/2016 1:54:58 PM
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
4/26/2016 1:51:16 PM
College and university PR teams work to share news about students. What about alumni? This pro argues that alumni relations must wake up before it’s too late.
4/26/2016 1:47:14 PM
PR pros tend to be accomplished writers. If you’re a veritable Hemingway, use your résumé to spotlight that talent. To fuel your job search, consider these enticing opportunities.
4/22/2016 1:54:17 PM
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
4/22/2016 1:48:20 PM
Follow these steps to boil down that popular white paper or article series into a compelling and easy-to-digest visual.
4/21/2016 1:54:06 PM
Communicators can power their content and boost pitching prowess with these insights from this creative job application.
4/21/2016 1:53:10 PM
Time is running out! Prove to us that you have the best PR and marketing strategy in the health care industry. Enter by April 29 with the discount code “HC2016”, and you’ll receive 10 percent off one entry.
4/20/2016 1:45:12 PM