Results for Articles:
Communicators’ roles have changed along with advancements in technology—and public relations efforts do much more than raise awareness. Here’s how.
6/22/2016 1:49:53 PM
For nostalgic consumers, the return of old-time favorites is always a hit. Here’s how to artfully re-purpose content for new channels like the family-restaurant chain did.
6/20/2016 1:48:52 PM
The world has suddenly awakened to the fact that Muhammad Ali may have been more than Heavyweight Champion: He may have been a Great Man. What was the source of his appeal?
6/15/2016 1:53:37 PM
As live stream videos grow Periscope, Snapchat and Facebook live, one communicator says brand must embrace the trend and create content. Here’s why.
6/15/2016 1:45:28 PM
Aspiring PR pros who want to find success in the competitive world of public relations can rest a little easier. This strategic communications specialist offers a few tips to get ahead.
6/13/2016 1:48:57 PM
The newest app or site isn’t the magic bullet to improve your brand’s PR and marketing. Instead, here’s how you can succeed in a world of changing online platforms.
6/10/2016 1:52:10 PM
What does it take to sell yourself as brand rep for a household name? Tirelessness, imagination, thinking about your target brand every minute, endless, deep brand research. That’s just the start.
6/7/2016 1:53:33 PM
Crafting a savvy online presence can boost engagement with consumers as well as increase your odds for showing up on the top of search results. Here’s what you must know.
6/6/2016 1:48:27 PM
PR pros and corporate communicators juggle a multitude of tasks each and every day. Don’t feel pressured to take on unnecessary extra work. Here’s how you can politely decline.
6/2/2016 1:51:13 PM
Consumers are hammered with a barrage of brand messages, and yet the demand for online content grows. Crafting videos can help you cut through the noise.
5/19/2016 1:51:38 PM
Beyoncé has proven she’s a master of social media PR. Her follower numbers are staggering. Her longevity at the top of social media gets a close examination here.
5/9/2016 1:48:03 PM
Prince’s death provoked a massive response from band managers on traditional and social media, but not all of the mourners put their own egos aside. Here’s how to avoid criticism.
5/2/2016 1:51:14 PM
PR and marketing pros searching for brand advocates need look no further than their organizations’ current fans and followers. Here’s how to best interact with them.
4/26/2016 1:52:47 PM
Communicators can power their content and boost pitching prowess with these insights from this creative job application.
4/21/2016 1:53:10 PM
Here's what the offbeat commercials from Slim Jim and Taco Bell can teach modern-day marketers.
4/20/2016 1:52:40 PM