Results for Articles:
Don’t get lured into the trap of trying to make every piece of content you produce go viral. Instead, be consistent, have a publishing philosophy, and build an audience instead.
3/10/2014 4:00:45 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
3/5/2014 2:52:58 PM
What if the fictional former baseball star and lead character of ‘Eastbound and Down’ was in the digital marketing world rather than sports? This is probably what he’d say.
3/3/2014 2:51:44 PM
The tactics some marketers use to connect with people in their 20s and 30s sometimes end up being downright insulting. They’re adults; talk to them that way.
2/21/2014 2:52:30 PM
Once you go independent, stop acting like an employee, lay out your boundaries upfront, and, most important, make sure you get paid.
2/11/2014 2:52:16 PM
A creative team must include people with varying backgrounds and interests, but it’s to your benefit to make sure the team works as a finely tuned unit.
2/6/2014 2:52:27 PM
Give your target audience something to chew on beyond some recycled platitudes that turned up in a Google search.
2/4/2014 2:52:50 PM
Content marketing is a proven, effective way to boost a brand, but not everything people say about it is true. Watch out for these apocryphal assertions.
1/7/2014 2:52:52 PM
Feeling glum? Maybe you work in one of these cities. If so, perhaps you should consider relocating to one of the 10 happiest locales.
12/31/2013 5:02:31 AM
A study released today shows the U.S. cities with the most satisfied people working in marketing and public relations. Did your city make the list?
12/31/2013 5:00:01 AM
Work issues, money concerns, and job instability are keeping those under 50 awake at night.
12/27/2013 5:09:42 AM
Whether you're looking for a stocking stuffer for your favorite communicator or need some ideas for yourself, this list has you covered.
12/16/2013 2:51:00 PM
Whether it’s complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
12/13/2013 2:45:00 PM
The best clients push PR pros to do their best possible work by enabling innovation. The worst clients push, too, but they simply ask for the unattainable.
11/27/2013 2:46:55 PM