Results for Articles:
The best clients push PR pros to do their best possible work by enabling innovation. The worst clients push, too, but they simply ask for the unattainable.
11/27/2013 2:46:55 PM
The classic sitcom’s writers intentionally avoided anything that would make the show seem dated. What are you doing to make your content timeless?
11/25/2013 2:52:02 PM
If you can, hire Backstreet Boys to do your talking for you. Failing that, wrap your messages in a way that will help children of the 1990s remember the recent past.
11/22/2013 2:45:20 PM
By securing your name and creating worthwhile content, you can take control of ‘the brand called you.’
11/18/2013 2:51:31 PM
The head of a local TV station is pressuring a brand rep to buy ad time in exchange for coverage of his company. What should he do?
11/8/2013 2:51:10 PM
Rather than simply boosting traffic, try to build ‘strong link’ relationships. You can do that by networking— online and in person.
10/30/2013 1:52:20 PM
Content marketing can do wonders for your brand, but a whole lot can go wrong if you’re not prepared.
10/25/2013 1:52:00 PM
From cost to copyright, PR pros have valid reasons for keeping images out of their content. Some other reasons aren’t so valid. None of them should be a roadblock.
10/22/2013 1:52:52 PM
Contrived? Occasionally. Schmaltzy? Sometimes. Even so, pithy quotes about positivity and perseverance are Internet gold. You’ve just got to take the right lessons from them.
10/22/2013 1:45:57 PM
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
10/18/2013 1:52:03 PM
With a mix of print, online, social media, and in-store content, the apparel chain is giving its biggest fans everything they want.
10/11/2013 1:52:19 PM
At least one blog suggests that a better name would make the ongoing partial shutdown of the federal government a little easier to swallow. So here are some tongue-in-cheek suggestions.
10/9/2013 1:52:21 PM
Instead of trying to win the battle for dominance, pros in the public relations and search engine optimization fields should be learning from one another.
10/8/2013 1:52:50 PM
When a customer starts the conversation, it takes more to keep it going than a standard sales push.
10/2/2013 1:52:30 PM
If writing and reading emails is taking up time you should be using for other work, it might be time to modify how you approach your inbox and the ‘send’ key.
10/1/2013 1:52:49 PM