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If you don't think Katy Perry, Beyoncé, Taylor Swift and One Direction have some marketing wisdom to impart, you haven't been paying close enough attention.
12/19/2014 5:00:26 PM
With a few states legalizing marijuana for recreational use, and others allowing more medical uses, it may be time for PR pros to prepare their pot plans.
12/9/2014 2:52:06 PM
As the saying goes, the road to hell is paved with good intentions. PR pros engage in these questionable tactics with the best ends in mind.
12/3/2014 2:52:57 PM
The social media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
11/24/2014 2:51:40 PM
A movie about talking toys has a surprising amount of insight about how to be creative and stay relevant.
11/17/2014 2:51:21 PM
Facebook put an end to the common social media marketing strategy Wednesday, but that may just be a good thing.
11/7/2014 2:48:42 PM
Horror movies dole out surprises, build suspense, and keep audiences thinking after the credits roll. Good marketing does, too.
10/29/2014 1:52:28 PM
There's a science to crafting headlines that attract readers and earn high search engine rankings.
10/28/2014 1:52:12 PM
How can you tell if a campaign has peaked and it's time to try something new? Here are a few signs.
10/22/2014 1:52:05 PM
Some smart SEO and multimedia can make your release something reporters and the public can't miss.
10/16/2014 1:52:02 PM
Websites without clear labels, that require multiple clicks to get to the most important stuff, and otherwise frustrate can serve as an example of what not to do.
10/8/2014 1:52:20 PM
People can tell when a campaign or communications program is a by-the-numbers affair. Make sure yours isn't.
10/3/2014 1:52:35 PM
Panama City Beach has an entire channel of nothing but unpolished ads for local businesses. They have a charm that's undeniable.
9/29/2014 1:51:21 PM
Shoe brand Toms embraced social media imagery and won big. Marketers can do the same as they show rather than tell.
9/24/2014 1:52:17 PM
There's a whole lot more to effective social media than basic 'like' and follower counts. Don't fall into that trap.
9/19/2014 1:52:43 PM