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PR and marketing pros can learn how to sell an idea—along with their brands—from musical maven Cookie Lyon.
3/2/2015 2:51:51 PM
There are a few common elements that separate merely good campaigns from the very best.
2/25/2015 2:52:23 PM
PR professionals are great at making their clients' brands stand out, but what are you doing to enhance your own?
2/24/2015 2:52:00 PM
Think about your content like a movie studio releases films, with a mix of sure bets and a few riskier propositions.
2/20/2015 2:52:30 PM
The 'most magical place on Earth' didn't get that way without some serious effort to make the customer experience seamless.
1/27/2015 2:52:00 PM
You don't have to spend millions of dollars on advertising to win some publicity in the buildup to the big game.
1/26/2015 2:49:11 PM
The pop culture phenomenon offers quite a bit of knowledge about sisterhood, surprises and, yes, letting go.
1/19/2015 2:51:44 PM
If you're looking for a way to inject some life into your corporate or personal blog, these somewhat unconventional techniques may be just the thing.
1/9/2015 2:52:07 PM
Common social media pitfalls can ruin otherwise good campaigns, but pros can avoid digital offenses by following these tips for branding success.
12/30/2014 5:09:39 AM
Like the child who only wants her two front teeth back for Christmas, this author's requests are fairly simple.
12/23/2014 5:00:55 PM
If you don't think Katy Perry, Beyoncé, Taylor Swift and One Direction have some marketing wisdom to impart, you haven't been paying close enough attention.
12/22/2014 2:49:26 PM
With a few states legalizing marijuana for recreational use, and others allowing more medical uses, it may be time for PR pros to prepare their pot plans.
12/9/2014 2:52:06 PM
As the saying goes, the road to hell is paved with good intentions. PR pros engage in these questionable tactics with the best ends in mind.
12/3/2014 2:52:57 PM
The social media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
11/24/2014 2:51:40 PM
A movie about talking toys has a surprising amount of insight about how to be creative and stay relevant.
11/17/2014 2:51:21 PM