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Marketers can be vain. They can be bullies. They also may just be obsessed with what other people think. It’s time to grow up.
4/7/2014 1:51:11 PM
With a big, down-to-the-wire publicity push, the federal health care program met its goal of 7 million enrollees by March 31. Here’s how.
4/3/2014 1:52:02 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM
Huge brands including Microsoft, Netflix, Apple, and even the federal government have fallen on their proverbial faces. Learn from their mistakes.
3/27/2014 1:52:46 PM
Brands aren’t going to stop telling stories via blogs and other online media, and audiences aren’t going to stop wanting to read them, no matter what skeptics may say.
3/21/2014 1:52:06 PM
Don’t get lured into the trap of trying to make every piece of content you produce go viral. Instead, be consistent, have a publishing philosophy, and build an audience instead.
3/11/2014 1:54:45 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
3/5/2014 2:52:58 PM
What if the fictional former baseball star and lead character of ‘Eastbound and Down’ was in the digital marketing world rather than sports? This is probably what he’d say.
3/3/2014 2:51:44 PM
The tactics some marketers use to connect with people in their 20s and 30s sometimes end up being downright insulting. They’re adults; talk to them that way.
2/21/2014 2:52:30 PM
Once you go independent, stop acting like an employee, lay out your boundaries upfront, and, most important, make sure you get paid.
2/11/2014 2:52:16 PM
A creative team must include people with varying backgrounds and interests, but it’s to your benefit to make sure the team works as a finely tuned unit.
2/6/2014 2:52:27 PM
Give your target audience something to chew on beyond some recycled platitudes that turned up in a Google search.
2/4/2014 2:52:50 PM
Content marketing is a proven, effective way to boost a brand, but not everything people say about it is true. Watch out for these apocryphal assertions.
1/7/2014 2:52:52 PM
Feeling glum? Maybe you work in one of these cities. If so, perhaps you should consider relocating to one of the 10 happiest locales.
12/31/2013 5:02:31 AM