Results for Articles:
Consumers are hammered with a barrage of brand messages, and yet the demand for online content grows. Crafting videos can help you cut through the noise.
5/19/2016 1:51:38 PM
Beyoncé has proven she’s a master of social media PR. Her follower numbers are staggering. Her longevity at the top of social media gets a close examination here.
5/9/2016 1:48:03 PM
Prince’s death provoked a massive response from band managers on traditional and social media, but not all of the mourners put their own egos aside. Here’s how to avoid criticism.
5/2/2016 1:51:14 PM
PR and marketing pros searching for brand advocates need look no further than their organizations’ current fans and followers. Here’s how to best interact with them.
4/26/2016 1:52:47 PM
Communicators can power their content and boost pitching prowess with these insights from this creative job application.
4/21/2016 1:53:10 PM
Here's what the offbeat commercials from Slim Jim and Taco Bell can teach modern-day marketers.
4/20/2016 1:52:40 PM
Coming up with fresh posts and maintaining a consistent publishing schedule can be daunting. Here are apps and websites to help PR and marketing pros gain inspiration.
4/12/2016 1:52:56 PM
The Oscars are behind us, but these movies are great for communicators to watch anytime.
4/7/2016 1:52:02 PM
Pay-per-click (PPC) online ads revolutionized PR marketing by eliminating the need for the clunky, time-consuming split tests for traditional print ads. PPC has other big advantages, too.
4/5/2016 1:52:08 PM
The pair of superheroes carry a lot of weight among fans, but what does their rivalry have to do with your brand? Consider these PR takeaways from one digital marketer.
4/4/2016 1:48:15 PM
‘Cinderella stories’ are widely considered marketing gold. For college and university PR pros and marketers nationwide, here are a few tactics to consider.
4/1/2016 1:45:08 PM
Though communicators might be quick to declare that a trend is declining, one PR pro argues that the strategy is going to be here for the long haul. Here’s why.
3/28/2016 1:52:29 PM
The tissue brand made an impact on #RaganDisney attendees for its moving marketing video, but the company’s social media team took things further by interacting in real time with PR and marketing pros.
3/22/2016 1:52:49 PM
The book 'How the Irish Saved Civilization' argues that the teachings and manuscripts from the Catholic Church in Ireland provided the foundation of the Renaissance, but also provides several insights for modern-day marketers.
3/18/2016 1:53:09 PM
Ten years ago, Facebook was a shaky fad. Today, its market cap is almost a third of a trillion dollars. So why isn’t your organization live-streaming on Periscope yet?
3/16/2016 1:45:52 PM