Results for Articles:
Even if you have a fantastic product or service, your communications efforts will fall flat without the proper statements. Here’s how you can readjust if yours isn’t working out.
7/26/2016 1:47:50 PM
Google has changed, and so should communicators. Here are three common blunders that can undermine your efforts when you use its mobile-first apps.
7/21/2016 1:47:23 PM
The viral app is making headlines as more and more consumers are getting caught up in the game. Here’s how a grocer got involved—and how your organization can, too.
7/19/2016 1:46:57 PM
The Broadway smash hit about one of America’s founding fathers has captured the hearts of theatergoers nationwide. Here’s how you can emulate that success.
7/15/2016 1:45:18 PM
The text-messaging technology could be the basis for micro-journalism on a macro scale, with significant manifestations for PR pros, marketers and internal communicators, as well.
7/13/2016 1:45:05 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/12/2016 1:51:48 PM
Improved relations with your target audiences and better website rankings have more in common than you think. Here’s why—and how—PR pros should combine these two campaigns.
7/8/2016 1:52:08 PM
Live streaming is huge, but many communicators are hesitant to add the tactic to their repertoire. Reconsider with these tips.
6/29/2016 1:51:02 PM
Although data is important in customer service, your marketing and messaging shouldn’t be impersonal or stale. Adopt these approaches to ensure your customers feel heard.
6/29/2016 1:49:40 PM
Communicators’ roles have changed along with advancements in technology—and public relations efforts do much more than raise awareness. Here’s how.
6/22/2016 1:49:53 PM
For nostalgic consumers, the return of old-time favorites is always a hit. Here’s how to artfully re-purpose content for new channels like the family-restaurant chain did.
6/20/2016 1:48:52 PM
The world has suddenly awakened to the fact that Muhammad Ali may have been more than Heavyweight Champion: He may have been a Great Man. What was the source of his appeal?
6/15/2016 1:53:37 PM
As live stream videos grow Periscope, Snapchat and Facebook live, one communicator says brand must embrace the trend and create content. Here’s why.
6/15/2016 1:45:28 PM
Aspiring PR pros who want to find success in the competitive world of public relations can rest a little easier. This strategic communications specialist offers a few tips to get ahead.
6/13/2016 1:48:57 PM
The newest app or site isn’t the magic bullet to improve your brand’s PR and marketing. Instead, here’s how you can succeed in a world of changing online platforms.
6/10/2016 1:52:10 PM