Results for Articles:
In an effort to promote literacy and boost its image, McDonald’s is offering its littlest consumers a takeaway with substance—something to read.
2/5/2016 10:00:26 PM
In an effort to rebrand, the ride-sharing service changed its look. The new image baffled users, prompting many to express their concerns online.
2/5/2016 2:55:12 PM
One of Ireland and the U.K.'s biggest health and beauty merchants, Boots, is under fire after consumers questioned the chain's pricing disparity between men's and women's products.
2/4/2016 2:52:49 PM
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
2/3/2016 2:53:21 PM
Marketers, use these digital media tactics to turn the average social media follower into one that regularly partakes of your products and services.
2/3/2016 2:51:26 PM
Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.
2/3/2016 2:49:04 PM
The toymaker took note of the consumers' changing cultural perceptions by unveiling a figure with a disability. Social media strongly supported the offering.
2/3/2016 2:46:53 PM
Marketers capitalize on the attention of 12.2 million viewers that Fox Network’s latest musical drew in. Celebrities were the focal point for audiences on social media.
2/2/2016 2:54:49 PM
A federal judge ruled that the yogurt brand must cease making claims that its competitors' ingredients are harmful to consumers.
2/2/2016 2:51:59 PM
Host a Ragan infographics workshop. Your communications team will attend that two-day workshop for free.
2/2/2016 2:50:48 PM
The chain issued an apology after consumers slammed it for a mozzarella stick snafu. Managers of competing brands used social media to seize on the fast-food flub.
2/1/2016 2:54:58 PM
The 'lean, mean, green fighting machines' aren't just a popular piece of pop culture. They can also teach marketers how to successfully tailor content to millennials and build stronger relationships.
2/1/2016 2:49:55 PM
Curating marketing, social media and PR news is an effective way to boost your influence and provide value to your audiences. Use these to find posts to share.
1/29/2016 2:49:53 PM
The cellphone carrier endeared itself to social media users by its visuals (which accompany a drinking game) that poke fun of competitors.
1/28/2016 2:52:23 PM
It didn’t take long for the Internet to read into the suggestive language used in a Yukon advertising campaign for vitamin D. The group’s marketing chief says it was in on the joke.
1/28/2016 2:47:59 PM