Results for Articles:
5/3/2016 9:00:55 PM
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
5/3/2016 1:59:48 PM
The retail brand’s promotion depicting an interracial family sparked some social media users to lash out with racist messages. However, even more defended the ad.
5/3/2016 1:58:38 PM
A goal for many marketers is to see their content spread far and wide online. Crafting a post or video that takes the Web by storm might be less complicated than many pros might think.
5/3/2016 1:57:54 PM
Government officials took to Snapchat for a recent ‘drug-driving’ campaign. The popular platform was used to reach a younger audience. Here’s how folks have responded thus far.
5/3/2016 1:49:27 PM
Although the duties of a PR pro might vary from client to client, some tasks never change.To make your routine more efficient consider these tips.
5/3/2016 1:47:39 PM
The comedian won’t pursue the proposed flick that sparked outrage from the late president’s children. They urged the ‘SNL’ alumnus to learn more about the cognitive condition instead of mocking it.
5/2/2016 1:53:21 PM
Prince’s death provoked a massive response from band managers on traditional and social media, but not all of the mourners put their own egos aside. Here’s how to avoid criticism.
5/2/2016 1:51:14 PM
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/29/2016 1:55:12 PM
The video-sharing website—and its parent company, Google—are introducing a new kind of video ad that cannot be skipped by users. They debut in May.
4/29/2016 1:52:07 PM
We asked to see your compelling, top-of-the-line business videos, and you delivered. This year’s amazing entries made the judges’ jobs incredibly difficult! See the full list of winners, and read about their work.
4/29/2016 1:45:16 PM
Internet users’ collective inner children rejoiced this week after Cola-Cola brand managers announced the once-popular green drink will hit shelves in May.
4/28/2016 1:54:39 PM
Data show a surge in customers and marketers who are using these trendy figures to communicate. Here’s how some notable brands are marketing their goods without text.
4/28/2016 1:49:11 PM
Effective product placement can go a long way with consumers on social media. To boost your brand’s image, follow this advice to garner promotion with that personal touch.
4/28/2016 1:47:07 PM
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
4/27/2016 1:46:24 PM