10 PR and marketing lessons from ‘Gilmore Girls’
Communicators can glean several inspirational insights from Lorelai, Rory and other characters from the show.
PR pros who are fans of the show can take more than entertainment from the show’s characters.
If you’re waiting for Lorelai and Rory to grace your screen again, harken back to Stars Hollow with these PR and marketing lessons:
1. Provide excellent customer service.
Luke: “Don’t bother. I saw you coming and already ordered your Wednesday usual: the French dip, extra fries, the every Wednesday cherry pie.”
Rory: “Such service.”
Successful marketing focuses on people. If you aren’t connecting with and helping potential and current customers, why would they continue to come back to your business?
2. Don’t respond emotionally.
Rory: “I just don’t want to do or say anything else that’s going to be completely moronic.”
Lorelai: “I’m afraid once your heart is involved, it all comes out in moron.”
It can be hard not to take a negative comment or online review personally.
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