10 ways to power your marketing efforts with data

While there’s no denying that both executives and marketers are realizing the benefits of data-driven marketing, there are still a number of hurdles to overcome. For example, “data stemming from disparate providers, disconnected systems, varying internal teams, incongruous accountabilities can prevent marketers from reaching the right consumers, at the right time, with a relevant and consistent message.”

To resolve these issues, you can create a data-driven marketing strategy by implementing the ten following techniques.

1. Assemble your team.

Using data to create a marketing strategy obviously begins with handling the data.

For this to be effective, however, there has to be cross-departmental and cross-disciplinary teams in place. Richard Bayston suggests on Effin Amazing:

That doesn’t just mean someone from IT gets together with whichever guy from sales that managers think they can spare the best.

It means that you have to find individuals “who are willing to go beyond their areas of knowledge.” For example, “Data scientists have to be willing to learn about marketing; sales people have to be willing to learn about IT.”