Companies looking to market their weight-loss products on fake news sites will need to find a new (preferably less nefarious) method. The Federal Trade Commission announced Wednesday that it shut down two online marketers that were using such practices, according to the Chicago Tribune
The two companies in question—Copeac and Coulomb—will have to pay millions in fines for putting out ads that were made to look like legitimate news sites.
The FTC announced that these companies will have to “make clear when their commercial messages are advertisements rather than legitimate journalism, and will bar the defendants from further deceptive claims about health-related products such as the acai berry weight-loss supplements and colon cleansers they marketed.”
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