Business-to-consumer brands have taken advantage of social media for years, using it to raise awareness and, in some cases, sell products and services to consumers.
It’s another story for business-to-business companies.
Although the numbers vary widely, numerous studies have noted that most B-to-B companies have generally lagged behind their counterparts in the B-to-C world.
But when they do embrace social media, B-to-B marketers have achieved some fairly impressive successes—particularly when it comes to selling, reports an IBM study. The study revealed a 400 percent increase in sales in the first quarter tied to a pilot program of social selling.
That and more are included in this infographic from InsideView