Ever wonder why old books smell the way they do? So did AbeBooks.com, which answered the age-old question in this video:



From old books to fresh marketing tactics, Tic Tac hit the streets of France to track down the “Worst Breath in the World” as part of a flash-mob marketing campaign.



Speaking of the French, Paris fashion house Christian Dior named Belgian designer Raf Simons its newest artistic director, ending speculation that his disgraced predecessor John Galliano would return to the post after losing the job following his anti-Semitic remarks last year.

And while we’re on the topic of odors, PR pros might consider popping a mint after consuming their chow of choice. According to a post from Tellem Grody Public Relations, industry professionals have an appetite for more than media coverage, and the agency would like to know what food craving(s) you’d add to its list.

YouTube co-founders Chad Hurley and Steve Chen have a professional hunger for more than viral videos, launching a splash page for a new service called Zeen, beguiling users with a means to “discover and create beautiful magazines.”

Meanwhile, Twitter users were enticed to comment on rival social network Facebook’s acquisition of Instagram, tracking the conversation through the hashtag #Facegram.

It doesn’t appear Google+ is acquiring anything new, but according to leaked documents, the social network is integrating Google Anayltics.

Rumors have also leaked onto the Web that a new iPhone 5 could hit Apple stores as soon as the summer.

Whatever style of phones its basketball coaches use, let’s hope Baylor doesn’t use them to contact any more potential players. The school and its program are already under investigation by the NCAA for exceeding more than 1,200 calls and texts to prospects over a 29-month period.

Sony’s costs have exceeded its earnings for the fourth straight year, sadly resulting in the elimination of 10,000 jobs, or approximately 6 percent of its workforce.

I wouldn’t suggest using your time off to try to beat classic Nintendo’s Super Mario Brothers, or even Donkey Kong. Not only are those games scientifically hard to beat, but also your time would probably be best spent looking for a new job.

Maybe these online and social media résumé tips can help.

As for social media, Crain’s Dan Gershenson thought it’d be fun to imagine what advertising titans Leo Burnett, Bill Bernbach, and David Ogilvy might have to say on the subject were they still around today. And you know what: He was right—it was fun.