Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

If the producers of “Miss Congeniality” are planning a third installment to the movie franchise, they won’t need to write this ending into the script. After being crowned Miss Teen South Carolina, 17-year-old Rachel Wyatt took a moment to honor her Lord and Savior by—how else?—Tebowing. OK, we had a good laugh, but now it’s time to make like the Sandra Bullock films and let the meme (Te)bow out.



Tim Tebow might be king of the sensationalized athletes, but his chief rival—Jeremy Lin—is making headlines, despite the death of “Linsanity” in March. New York Knicks fans have launched an online petition calling upon the team’s owner to reconsider his decision to not sign the point guard. Although the decision might be a good thing for the Knicks’ new cross-town rivals the Brooklyn Nets, according to Forbes.

[Related: Lessons in viral marketing from Jeremy Lin and Tim Tebow]

The clout—or Klout, rather—of any athlete or celebrity’s online prowess has a great deal to do with his or her social media influence. However, as Spider-Man once said, with great power comes great responsibility, and according to The New York Times, many stars in Hollywood are noticing that this responsibility could also be a liability they can’t afford.

Then again, celebs could always use social media to clear up a few things they might be unhappy with in the press. Take, for example, Joseph Gordon-Levitt, who posted to his Facebook page, as well as Tumblr, to air his frustration with comments written about his late brother Dan that were included in the actor’s August profile for GQ magazine.

Just in time for the premiere of Gordon-Levitt’s most recent film, “The Dark Knight Rises,” the first episode of the Web series “Ultimate Fan Fights” is asking you to decide which superhero would win in a real-life battle: Batman or Captain America?



Also getting in on the marketing action is Mountain Dew. The PepsiCo brand is rolling out its “Dark Berry” variety throughout 20 countries to coincide with the film’s release.

A man in Sioux Falls, S.D., will probably be getting some action after his clever marriage proposal to his girlfriend, an anchor at the city’s NBC affiliate, in which he conspired with her fellow news team to pop the question during a live broadcast. Simply adorbs.



Simply annoying (and yet mildly entertaining) is how we’d describe a new Tumblr called “Rich Kids of Instagram,” which as you can probably imagine, gathers pics of high society offspring shared on the popular photo app. That’s right; not only do they have more money than you, but also they have more filtered images of their champagne-stocked yachts.

[Related: A B2B marketer’s guide to Instagram]

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.