Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
What do Nick Nolte, Britney Spears circa 2007, a flattering walrus, and a bunch of broken tacos have in common? You’re right—ordinarily, absolutely nothing. But in this instance, they all make an appearance in a new video from BuzzFeed
that can help anyone—even the heads of Chicago Public Schools—get through their day
, and in a mere seven simple steps.
If Ryan Gosling and the member of N’Sync everyone forgets failed to do the trick, perhaps you could benefit from investing in a HappyLight
for your desk before winter depression hits.
Of course, for some of us, a break from our desk and computers is what we could really use. It’s a notion Advertising Age
’s Simon Dumenco understands entirely, which is precisely why he’s committed to making print a healthy part of his “balanced media diet.”
Side note: Don’t forget to scope out Ad Age’s recently unveiled redesign
Cookies are not a healthy part of a balanced diet. Nonetheless, everything in moderation (including moderation), so Candy Corn Oreos
—I got you. Exclusively sold at Target, the limited edition
treat hit stores on Monday, a sign that brands are already on top of their Halloween marketing efforts.
[Related: Oreo image goes viral, offering lessons in branding]
Instagram has offered brands a potent marketing opportunity
, but for the photo-sharing app to transition to video, TechCrunch reports
that fundamentally different technologies must be in place first.
[Related: Instagram for PR: 4 overlooked ways to use the app]
is one of those “Instagram for video” apps that some brands have been testing. And OPEN Forum
sees no reason why small businesses can’t work it into their marketing mix as well. In fact, the site notes four tricks
to doing so.
To capture video from New York Fashion Week for an upcoming film titled “DVF through Glass,” models from Diane von Furstenberg’s 2013 spring collection hit the runway wearing Google Glass
, as did the designer.
Losing your job is rarely fashionable, but getting canned “Gangnam Style
” does provide a certain je ne sais pas
. That was the upshot for 13 lifeguards at the EL Monte Aquatic Center in California who were fired for recording “Lifeguard Style
,” a parody of the YouTube smash by South Korean pop star Phy
, while they were on break and off the clock.
Speaking of “Gangnam Style,” Time
magazine rationalizes why K-Pop (Korean Pop) is such a perfect match for commercials
It’s probably going to be more difficult to rationalize a ransom note left behind by the thief of 39—count ‘em—pink flamingo lawn ornaments
wearing what owner Arthur O’Neil described as colorful costumes. Whatever makes you happy, Arthur.
Happy cows, I’ve heard, come from California, but Bob Bansen’s livestock seem pretty content in Oregon. While both the dairy industry and the family farm are in the midst of a crisis
, The New York Times
says that milk market productivity might be as simple as naming your “girls.”
But there’s a bigger animal than cows in the room. It’s an elephant (the proverbial kind). According to an ABC News blog
, the elephant is climate change and journalists have backed off from covering it lately.
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.